Event marketing involves direct face-to-face contact between brands and the potential buyer in events such as trade shows, conferences, webinars or seminars....
Similar to all marketing customer personas, many of the themes are stereotypical, but are often very helpful when it comes to selecting marketing channels or creating campaign messaging. This guide focuses on marketing tactics, key topics, each with factual research...
From influencers to businesses, everyone is using Instagram. Use these quick tips to easily improve your Instagram engagement and get your content seen!...
Successful fashion marketing provides you with the right tools to increase brand awareness as well as maximize your profit along the way....
If you’re looking for the best way to market yourself, what better way to do that than creating an online marketing portfolio. It’s a great way to showcase and offer your services, particularly if you are looking at a marketing...
Benchmarking can be used to in two key ways; measuring your performance against your competitors, and measuring the performance of your business itself....
It’s a well-known fact that marketing agencies always go above and beyond for their clients, so why not do this for themselves? In a digital era where agency competition is at an all time high, it has never been more...
Creating a Marketing plan for your Event is vital. Planning and preparation is key. This post discusses the five steps you can take to create a solid Marketing Plan for your Event....
For those of you heading down the path of an agency role it’s important to think about how to approach new clients, and how to win those you really want to work with....
TikTok has taken over the social media scene due to its ability to make any post go viral. Whilst TikTok's algorithm isn't fully understood, there are certain ways you can use it. Here's how to increase your chances of going...