If there is someone who can make anything go viral, it’s John Thornton.
John Thornton is senior creative at Surreal Cereal and ex-Social Media Manager at innocent drinks.
With a whole array of viral, creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.
He’s had plenty viral moments himself, particularly going reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.
For anyone working in a creative industry, this episode is for you.
This episode covers:
🚀 What ‘going viral’ actually means
🤝 How brands like Weetabix and Heinz have used virality
🧑💻 Working for SURREAL Cereal and innocent drinks
🎨 Being a marketing creative
And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫
Huge thank you to John for coming on The Girls in Marketing Podcast!
John Thornton is a creative genius!
He’s the Senior Creative at healthy, high-protein, plant-based cereal brand Surreal and is responsible for their imaginative, tongue in cheek marketing campaigns.
Previously, John was the Social Media Manager at innocent drinks. Here he was responsible for various viral social media stunts including causing widespread debate over whether innocent’s Bolt From The Blue juice was in fact green.
If there’s one thing about John, he’s not afraid to be innovative and think outside of the box.
You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’.
Prefer to watch than listen?
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You can watch to every episode of The Girls in Marketing Podcast on YouTube. Make yourself a hot drink and tune into this week’s episode.
In our much-loved podcast, we get up close and personal with marketers revolutionising the industry so you can learn from the best in the game.
From the latest marketing trends to building a successful marketing career, no topic is off limits!
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Want to hear more from John?
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We loved having John in the hot seat on The Girls in Marketing Podcast and couldn’t resist asking her our famous 10 questions.
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