7 Tips for Successful Social Media Marketing in 2020

Social Media

7 Tips for Successful Social Media Marketing in 2020

by girlsinmarketing

How many times do you sit at your desk refreshing your social feed? Are you the type to get sucked into the world of Pinterest? Do you like to create the PERFECT wedding board even though you’re single? In today’s world, most of us spend a good part of our days or nights (it’s okay, I don’t judge) on social media.

Social media has become such an important part of our lives and daily routines. Some of us are so hooked that we like to check our feed after our alarm goes off. With the rise of Google Home and Amazon Alexa, we’ve become even more dependent on our technology.

If you’re an influencer or a brand, you might feel overwhelmed by the constant competition and content overload on social media. By staying up-to-date on the latest social media trends, you can create a clear social media marketing strategy to make sure you stand out in 2020. 

To anyone who is interested in finding out the best tips for social media marketing, below are seven social media trends that you need to be aware of to break through the clutter.

1. Let’s get visual

With the rise of visual social media platforms like Instagram and Pinterest, visual-based content has increased exponentially since our smartphones have access to cameras, photos, and videos.

2. Mobile vs. Desktop

 When designing your website or Instagram aesthetic, think mobile before desktop. Consider how much time you spend on your smartphone/iPad compared to your desktop. It’s so easy to get sucked into your phone before bed, we get it.

3. Rise (And Shine) in video content

Think about how often you watch your favourite lifestyle channels on YouTube or how often you watch a brand’s IGTV “how-to” video. It’s important to recognise the evolution of social media videos in 2020 including Instagram lives, which has been trending the past year.

4. Be a “Meme Queen”

Here’s a harsh reality: not everyone likes to read about your personal updates. Yes, we care about our friends but a cute animal video or funny meme still creates a high amount of engagement. Social media has turned from sharing less personal information and more funny memes to tag your friends in.

5. See you later, likes

Being one of the largest social media networks, any changes from Instagram can shape the social media landscape. One of the major changes this year was Instagram hiding likes. The reasoning behind this is that people tend to equate the number of likes on a photo to self-worth. 

6. User-generated content is key

Who doesn’t love free advertising? Brands using user-generated content is not a new trend but it will continue to grow in 2020. You’ll notice certain brands like Daniel Wellington motivate their customers to create content and tag the brand for a chance to get featured on their page. If you’ve never experimented with user-generated content on your social media profiles what better time to try it than the new year!

7. Going social with your podcast

Does it feel like your friends are married or starting a podcast? Don’t be alarmed because 2019 saw a spike in podcast creation. With social media changing how we communicate and interact online, podcasts fit nicely into the social media landscape. Not only are they entertaining, but they’re also often used by marketers and brands to monetise their goods or services.

Between removing likes on Instagram and an increase in videos on social media platforms, these are some of the trends that will change the social media landscape in 2020. Be sure to use these trends to your advantage when you write your social media strategy for next year in order to stay ahead of your competitors. These trends can help you crush your social media game for next year and beyond. 

Written by Serena from The Pear Social

Serena, a social media and PR expert

Currently, Serena helps small businesses grow in her local community. Before her current position, Serena worked in the PR and Digital Marketing industry, specialising in Media Relations and Social Media. In her spare time, Serena runs a lifestyle account, The Pear Social, with one of her best gal pals. The two cover topics ranging from female empowerment to self-love and everything in between!