Using Infographics to Engage Your Audience on Social Media

Using Infographics to Engage Your Audience on Social Media

When planning your social media strategy, it can be challenging to decide on the type of content to post. Throughout the day, your audience is bombarded with high amounts of information on social media. This shows the importance of posting content that is concise, memorable, informative, and visually appealing. We highly recommend using infographics to engage your audience and convey a message that is more likely to resonate with them.

An infographic is a graphical visual representation of information or data that presents content clearly and concisely. Infographics are great for engagement as they appeal to a broader audience, drive web traffic, and educate readers. They also allow you to display your content creatively and can produce a high amount of shares which can be great for brand awareness.

If you’re new to infographics or are wanting to learn more, we’ve listed some tips below to help get you started.

Find an Appropriate Topic and Title

Firstly, it’s essential to find a suitable topic that is relevant to your audience. What information might your audience want to see? And how might you be able to display this information visually? Remember, the information does not have to directly relate to the product or service you’re marketing. It could be a topic that relates to your brand values or message, that you know will be of interest to your audience. Infographics are also useful for covering topics that might otherwise be unengaging or ‘dry’. The visuals will draw the attention of your readers. Once you’ve picked a subject, choose a suitable title that will equally grab the attention of your audience.

Ensure Flow

Due to the mix of visuals and text, it can be difficult for readers to know where to look. It’s therefore fundamental to ensure that your infographic flows well. It can help to plan the design first by drawing it out to ensure that it’s easy to process. Work out what element you want your audience to look at first and then second and so on, to guarantee that it contains visual flow. Do you want your audience to read top to bottom? Right to left? Make sure to decide this before making the infographic. Arrows, triangles, and lines are a great way to create a flow so that readers can easily transition between each section of the infographic.

Finding and Displaying Data

While the visuals must be appealing to your audience, it’s also essential to use data that is accurate and relevant to your audience. Do research to ensure that the data you’re using is up to date and then think of ways to present it. Pie charts, bar charts, and line graphs work really well. Alternatively, you could get creative and use other graphical elements that align with the topic area.

Less is More

For infographics, less is more, as having too many elements can give your readers a headache. To ensure your infographic is easy to read and keeps the attention of your audience, use 2 -3 colours and fonts. This draws attention but keeps your infographic from looking too busy. You should also make use of ‘white space’ when designing the layout. White space is empty space between text and visuals, which is vital to remember when creating your infographic. If the elements contained are too close together, then it can look cluttered for readers and make it difficult to read.

Add Your Logo and Sources

As mentioned earlier, infographics can be great for brand awareness as they can produce a high amount of shares. It’s therefore essential to include your logo and cite the sources that you used to collect data at the bottom of your infographic.

Keep in Mind

When creating your infographics for different social media platforms, keep in mind that each platform uses different sized images. For example, horizontal pictures work best on Facebook, but square ones for Instagram.

Now that you have a better understanding of infographics, why not give them a try? Piktochart, Canva, Easly.ly, and Visme are all free and can be used to create appealing infographics. What are you waiting for?

Emily Ralphs
Hey, I'm Emily! After studying Film Studies with International Experience as an undergraduate, I secured a job as a Marketing and Events Administrator for a primate welfare charity. I rapidly gained an interest in marketing, where I am now studying Digital Marketing at postgraduate level. While my digital marketing journey is only just beginning, I am very excited to share my knowledge with you all!