There’s no doubt that lead generation and sales are key for any business. But building a solid brand reputation and increasing brand awareness is just as important.
Brand awareness is how memorable and recognisable your brand is to consumers.
Critical for any business, brand awareness establishes trust and creates association.
Brand awareness is an often overlooked aspect of marketing as it is difficult to track ROI of campaigns, marketers struggle to get buy in from senior stakeholders to craft and run brand awareness campaigns.
This course is a marketer’s guide to enhancing brand presence and engagement by utilising a wide range of marketing channels for effective brand awareness campaigns.
In this module, we dive deep into understanding why brand awareness is not just a part of your marketing strategy but the heartbeat of your brand’s identity and success.
You’ll learn about the key components that make up successful brand awareness campaigns, backed by real-world examples and strategic insights.
In this module, we focus on setting clear, achievable brand awareness objectives and defining the Key Performance Indicators that will guide your campaign’s success.
We explore both quantitative and qualitative measures of brand awareness, providing a balanced perspective on tracking and evaluating your brand’s impact.
Choosing and Using Marketing Channels, it’s time to amplify your brand’s message across the vast landscape of marketing channels.
This module is your roadmap to selecting and leveraging the most effective channels for building and boosting your brand’s visibility.
In this module, we turn our focus to the critical aspect of evaluating the success of your brand awareness efforts.
This module is all about understanding, tracking, and interpreting the key metrics that reveal the impact of your campaigns.
You’ll learn how to analyse campaign data, refine your strategy based on insights, and make informed decisions to optimise future campaigns.
Sign up to become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more.
Brand awareness is how familiar an audience is with your brand and how well they recognise it.
Brand awareness is at the top of the marketing funnel for a reason! When done correctly brand awareness can expand your audience, establish trust, improve reputation, and cultivate leads.
A brand awareness campaign is a marketing campaign designed to increase visibility by making audiences more aware of your brand and its values.
You measure it! There are quantitative and qualitative brand awareness measures that you use to track the success of your efforts. For example, an increase in traffic to your website or mentions on social media.
However, all employees are welcome and we pride ourselves on being an incredibly inclusive and safe space for all. Your employees will be welcomed with open arms, no matter how they identify.
There are so many brand building strategies to choose from depending on what will work best for your brand and audience. From podcasts and guest content, to influencer marketing and referral programmes - there’s something for everyone.
The most obvious brands that come to mind are common household names including Apple, Coca-Cola and Dyson. However, lots of more niche brands have excellent levels of brand awareness amongst their target audience.
From empowering workshops with industry leaders to casual networking chats with other marketers - we have tons of events for you to attend at your own leisure, but there's no pressure to come to them all as you can watch them back any time!
You'll be welcomed into the close-knit community when you join. From our community channels to our catch up chats, there's a space for everyone in our community. Trust us, you'll love it.
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“There are so many learning platforms online but none of them compares to GiM.
Not only is it full of the most important and up-to-date information and practical step-by-step plans, but it’s also a platform to be inspired, supported and heard.
It’s better than any course or any university.”
Vejune Cesnulyte, Social Media Marketing Manager
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If you’re in the early stages of your marketing career, I would highly recommend joining!”
Karis Gorst, Communications Officer
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