Check out these free and useful marketing courses

Upskilling in marketing is a superpower

With over 67% of employees interested in upskilling  There are hundreds of marketing courses and resources online so how do you whittle it down to the best and most affordable?

There are many free options for you to upskill without burning a hole in your pocket. The digital marketing courses below are some of the best we could find, and we want to share them with you as you’re a special part of our Girls in Marketing community.

General marketing courses

Google Digital Garage: Fundamentals of Digital Marketing

By Google

Do you want to learn the basics of digital marketing? Google’s 40-hour course covers how to plan your online strategy, Google ads, and tackle some social media bits as well. It’s the perfect course if you’re just starting in the industry as it’s recognised by a vast amount of employers. Plus, it’s a great way to spruce up your knowledge!

Ecommerce Marketing Training Course

By Hubspot Academy

If you want to learn all about ecommerce strategies so you can attract, engage, and delight customers, this course might be for you. Aimed at ecommerce marketers and those interested in inbound marketing, it spans over 4 lessons and 3 quizzes. Set goals for your business and level up your knowledge of ecommerce marketing strategies.

Google Analytics Certification

By Google

If you’re a marketer, you’ll have heard of Google Analytics. Mainly used for tracking conversion rates and campaign traffic, it’s essential platform to learn as a junior marketer. From Google Analytics for Beginners to Google Tag Manager Fundamentals, there’s a varity of courses to try. (These certifications are well-known too!)

Social media marketing courses

How to Build Your Social Media Marketing Strategy

By Udemy

A successful social media strategy is key for growth, but where do you start? Join social media expert Ethan as he teaches you what an effective strategy looks like, how you can build one, and why this is important. We know that social media is unpredictable, so this covers how to set achievable goals and why you may want to adjust these over time. 

How to Create a Social Media Campaign Course

By Future Learn

Do you want to know how to plan and launch successful social media marketing campaigns? This Future Learn course, in collaboration with the Institute of Coding and the University of Leeds, will help you discover different components of a social media campaign and how to measure your success. Also, it explores both paid and organic social media marketing. You can do it at your own pace!

Facebook Blueprint Courses

By Meta

Everyone knows Facebook, so why not become a Meta Certified Professional? There are a variety of Blueprint exams to set yourself apart from other digital marketers, including the Digital Marketing Associate course. All of the courses are free, with a fee of around $150 for the certification. But, it’s worth it to become certified by one of the biggest companies in the world!

Search engine optimisation (SEO) courses

Supercharge Your SEO Strategy

By Girls in Marketing

SEO is an incredibly important tool for any marketer but it can also be a bit of a minefield… so we’ve created an SEO course jam-packed with actionable resources to make your life easier.

Checklists, spreadsheets, templates – you name it! We’ve covered everything you need to implement a successful SEO strategy.

In this course, you’ll learn how to create and implement an SEO strategy.

SEO Basics Course

By Moz

Learn the basics of Search Engine Optimisation with the Moz SEO Basics course which includes hours of video footage for you to enjoy. Delve into the six core components of SEO including link building, SEO strategy and keyword research. This is perfect for a wide range of people, as we think it’s one of the best marketing courses out there.

SEO Made Simple Step-by-Step Guide

By Neil Patel

SEO is complex for even those in the digital industry who specialise in it. Neil Patel is a key digital marketer in the YouTube world who has written down his tips and tricks of SEO in this guide. While it’s not a course, his guide is great for anyone looking for guidance. Even if this doesn’t sound like your thing, Neil’s website has tons of engaging and interesting marketing content to check out.

SEO for Beginners Course

By Yoast

SEO is a critical part of any digital marketing strategy and if you’ve never considered venturing out into it, you should take this Yoast course. Yoast is a WordPress plugin too, so if your website (or blog) uses WordPress, you’ll be familiar with the best practices for good SEO. Take this course to further understand how Google works and the best practices for SEO.

SEO for Shopify and Ecommerce Websites

By Udemy

Join Jason Miles as he explains all about SEO for Shopify and ecommerce websites, but don’t worry, it’s for non-techies! The course is only a short one, just under 2 hours of content. However, it’s still a great way to understand the basic SEO tools everyone should be used as well as information about backlinks, optimising your collection pages and how to eliminate 404 errors.

SEO Training Course

By ahrefs

This beginner friendly training course focuses on the fundamentals of SEO and how to apply these. With 14 lessons in 4 modules, this course covers keyword research, on-page SEO, link building, and the basics of technical SEO. With no sign up required you can do this course in your own time. 

Copywriting and content marketing courses

Content Marketing Course

By Hubspot Academy

Learn more about content marketing with this Hubspot course. It gives you the ability to become a stronger, and more strategic content marketer, as well as the knowledge to write content that will rank on Google. It’s suitable for all different types of content marketers, from beginners to experts. The course is a great way to add to your current knowledge and learn some new and exciting stuff around content.

Unleash Your Inner Copywriter Course

By Girls in Marketing

If you’re ready to unleash your inner copywriter, you’re in the right place.

This detailed and practical copywriting course is designed to teach you new copywriting techniques that will help take your marketing copy from drab to fab.

  • Work through the course at your own pace, in your own time and develop new copywriting skills
  • Solidify your knowledge by completing the practical activities and tasks in the course workbook
  • Take away new copywriting tips and tricks to apply to your marketing role
  • Receive a certificate on completion to show off your new skills

Email marketing courses

An Introduction to Email Marketing

By Hubspot Academy

Fancy getting a Hubspot certification to say you’ve mastered the basics of email marketing? This course will teach you how to create an email marketing strategy that can grow and scale with any business. It also covers the basics of segmentation and how to build a huge email list. The duration is just over 3 hours with 11 lessons. So, sit down with your favourite hot drink and get learning!

Fundamentals of Email Marketing

By Mailerlite

If you’re curious about email marketing, this MailerLite course can help you kickstart killer campaigns. With a combination of video and written content, you’ll learn all about designing newsletters, email automation, growing your email list and much more. The course can be completed at your own pace, so complete it within your own time. Email marketing popularity grows every day, so make sure you’re up-to-date!

Email Marketing Made Easy for Beginners

By Udemy

Email marketing is a tried and tested method that can help increase brand awareness and loyalty. If you want to understand the basics of email marketing then this could be the course for you! This course includes an introduction to email marketing before going onto cover how to get started, write engaging emails, launch your first campaign and more.

Basic coding and graphic design courses

Learn Basic HTML Course

By Codecademy

Many content and SEO roles will require you to have a basic understanding of HTML. This free course by Codecademy is sure to give you that necessary knowledge. HTML is the foundation of all web pages, knowing how it works and feeling confident with HTML (on a basic level) is a great skill to add to your CV. This course is around 9 hours, with lots of interesting information to play around with.

Canva Design Courses

By Canva

Many content marketers will be familiar with Canva for simple design and content creation. Canva has a number of free courses and tutorials available to help you improve your design skills and make the most out of using the tool in your marketing!

Paid social courses

Start Advertising From Your Page

By MetaBlueprint

This informative course by Meta Blueprint will teach you how to promote your business with Facebook ads. You’ll be able to explore available ad formats and learn how to measure ad performance!

Getting Started on TikTok Ads Manager

By TikTok Academy

Looking to launch your first paid activation on TikTok? Then this course by TikTok Academy is for you. In this course, you’ll get familiar with the advanced suite of tools and solutions within TikTok Ads Manager (TTAM) that will help you create targeted ads and launch successful campaigns. 

Advertising on LinkedIn

By LinkedIn Learning

LinkedIn ads are highly-targeted social ads that offer a unique opportunity to build brand awareness and drive traffic to your website. Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you. 

Girls in Marketing courses

The Girls in Marketing Membership

Becoming a Girls in Marketing member means you will gain access to all of our marketing courses, templates, webinars and more.

Our courses are ideal for those who love self-paced online learning. With a range of practical and theoretical courses covering tons of marketing topics, there’s something for everyone to get their teeth stuck into. 

Courses include multimedia modules and you’ll also come away with a certificate once completed too!