Free and Useful Marketing Courses

There are hundreds of marketing courses and resources online but whittling it down to the best ones can be difficult, especially if you’re not sure about spending a lot of money. However, there are many free options out there for when you want to up-skill without burning a hole in your pocket. The digital marketing courses below are some of the best we could find, and we want to share them with you all as part of our Girls in Marketing community.

Generic Marketing Courses

Google Digital Garage: Fundamentals of Digital Marketing (FREE)

By Google

Do you want to learn the basics of digital marketing? Google’s 40-hour course covers how to plan your online strategy, Google ads, and some social media bits as well as lots of other areas. It’s the perfect course if you’re just starting in the industry as it’s recognised by a vast amount of employers. Plus, it’s a great way to spruce up your knowledge!

Take the course

Ecommerce Marketing Training Course (FREE)

By Hubspot Academy

If you want to learn all about ecommerce strategies so you can attract, engage, and delight customers, this course might be for you. This course is aimed at ecommerce marketers and those interested in inbound marketing. Over 4 lessons and 3 quizzes, set goals for your business and up your knowledge of ecommerce marketing strategies.

Take the course

Google Analytics Certification (FREE)

By Google

If you’re a marketer, you’ll have heard of Google Analytics. Mainly used for tracking conversion rates and campaign traffic, it’s essential to at least know the basics. There are multiple courses to start from the beginning or to grow your current knowledge. From Google Analytics for Beginners, to using Google Tag Manager Fundamentals, there will be something for you. The certifications are well-known too!

Take the course

Social Media Marketing Courses

How to Create a Social Media Campaign Course (FREE)

By Future Learn

Do you want to know how to plan and launch successful social media marketing campaigns? This Future Learn course, in collaboration with the Institute of Coding and the University of Leeds, will help you discover different components of a social media campaign and how to measure your success. Also, it explores both paid and organic social media marketing. You can do it at your own pace!

Take the course

Digital Marketing Bootcamp: Social Media Marketing Course (FREE)

By Acadoceo Academy

Anyone wanting to improve their knowledge of social media should look at this course by Acadoceo Academy. It’s tailored to business owners or those wanting to improve their business social media strategy, but this still applies to you, even if you’re just getting started. Have you always wanted to know how to write the perfect Instagram caption or hone in your hashtag skills on Twitter? Check it out!

Take the course

Facebook Blueprint Courses (FREE LEARNING, PAID CERTIFICATION)

By Facebook

Everyone knows Facebook, so why not become a Facebook Certified Professional? There are a variety of Blueprint exams to set yourself apart from other digital marketers, including the Digital Marketing Associate course. All of the courses are free, with a fee of around $150 for the certification. But, it’s worth it to become certified by one of the biggest companies in the world!

Take the course

SEO (Search Engine Optimisation) Courses

SEO Basics Course (FREE)

By Moz

Learn the basics of Search Engine Optimisation with the Moz SEO Basics course which includes hours of video footage for you to enjoy. Delve into the six core components of SEO including link building, SEO strategy and keyword research. This is perfect for a wide range of people, as we think it’s one of the best marketing courses out there.

Take the course

SEO Made Simple Step-by-Step Guide (FREE)

By Neil Patel

SEO is complex for even those in the digital industry who specialise in it. Neil Patel is a key digital marketer in the YouTube world who has written down his tips and tricks of SEO in this guide. While it’s not a course, his guide is great for anyone looking for guidance. Even if this doesn’t sound like your thing, Neil’s website has tons of engaging and interesting marketing content to check out.

Read the guide

SEO for Beginners Course (FREE)

By Yoast

SEO (Search Engine Optimisation) is a critical part of any digital marketing strategy and if you’ve never considered venturing out into it, you should take this Yoast course. Yoast is a WordPress plugin too, so if your website (or blog) uses WordPress, you’ll be familiar with the best practices for good SEO. Take this course to further understand how Google works and the best practices for SEO.

Take the course

SEO for Shopify and Ecommerce Websites (FREE)

By Udemy

Join Jason Miles as he explains all about SEO for Shopify and ecommerce websites, but don’t worry, it’s for non-techies! The course is only a short one, just under 2 hours of content. However, it’s still a great way to understand the basic SEO tools everyone should be used as well as information about backlinks, optimising your collection pages and how to eliminate 404 errors.

Take the course

Copywriting and Content Marketing Courses

Content Marketing Course (FREE)

By Hubspot Academy

Learn more about content marketing with this Hubspot course. It gives you the ability to become a stronger, and more strategic content marketer, as well as the knowledge to write content that will rank on Google. It’s suitable for all different types of content marketers, from beginners to experts. The course is a great way to add to your current knowledge and learn some new and exciting stuff around content.

Take the course

Copywriting for Conversions: How to Write Persuasive Content (FREE)

By Alison Courses

Copywriting is at the heart of most websites. Most digital marketing positions will require you to know how to write copy/content. This Alison course covers how to write persuasive content, as well as copywriting for lead generation pages and even Ecommerce stores too. The course is around 3 hours long, and you’ll finish it feeling more confident in your ability to write and craft amazing content.

Take the course

Email Marketing Courses

An Introduction to Email Marketing (FREE)

By Hubspot Academy

Fancy getting a Hubspot certification to say you’ve mastered the basics of email marketing? This course will teach you how to create an email marketing strategy that can grow and scale with any business. It also covers the basics of segmentation and how to build a huge email list! The duration is just over 3 hours with 11 lessons. So, sit down with your favourite hot drink and get learning!

Take the course

Fundamentals of Email Marketing (FREE)

By MailerLite

If you’re curious about email marketing, this MailerLite course can help you kickstart killer campaigns. With a combination of video and written content, you’ll learn all about designing newsletters, email automation, growing your email list and much more. The course can be completed at your own pace, so complete it within your own time. Email marketing popularity grows every day, so this would be a great course!

Take the course

Basic Coding and Graphic Design Courses

Learn Basic HTML Course (FREE)

By Codecademy

Many content and SEO roles will require you to have a basic understanding of HTML. This free course by Codecademy is sure to give you that necessary knowledge. HTML is the foundation of all web pages, knowing how it works and feeling confident with HTML (on a basic level) is a great skill to add to your CV. This course is around 9 hours, with lots of interesting information to play around with.

Take the course

Graphic Design Basics (FREE)

By Canva

In this creative Canva course, learn how you can think like a graphic designer over 12 quick-fire lessons. It’s tailored towards those interested (or working in) Social Media Marketing and covers the basics of design, whilst using Canva as a base. We understand that there are courses with more detail for graphic designers, but this is a great free starting point!

Take the course