It’s no secret that people love being in on the action or catching information in real-time. This is why LIVE video is so popular these days on Facebook and Instagram. Using video in general on social media establishes you as an expert.

SEO or search engine optimization is the process of increasing the quantity and quality of traffic to your website. The ultimate goal of SEO is to improve your position on search engines, making your website more visible to people who use relevant keywords to search for something related to your business.

One of the fundamental truths of digital marketing is that platforms change all the time. That’s why it’s a mistake to depend too much on one marketing channel. Email marketing is an easy and highly lucrative way to grow nearly any business in any sector.

A blog can instantly set out what is important to a brand. It is a crucial first insight into the business and a potential customer can have a deeper understanding of what an organisation does and what they care about. What i’m really saying is a good blog is a super important marketing tool!

Instagram is one of the leading social media platforms that your business should be on. A common headache with Instagram is the algorithm. Whether it’s not showing your posts in the news feeds, your stories aren’t being seen, or you aren’t showing up in the explore pages of Instagram the algorithm is a tricky concept.