Many of us in the marketing community are naturally keen to understand ways we can advance our career further in the future. Becoming a Chartered Marketer is a topic we are beginning to hear more about. Many people are already on their way to becoming a chartered marketer but should you consider it too? To help you understand what this could mean for your career, we have created a quick guide on the path to become a Chartered Marketer.
If you’re looking for the best way to market yourself, what better way to do that than creating an online marketing portfolio. It’s a great way to showcase and offer your services, particularly if you are looking at a marketing career in freelancing.
We all know engagement is key when running a social media account, but how do we increase engagement while running a Facebook page? Follow our top tips to make sure your Facebook page is all about quality.
Influencers can play an excellent role in expanding your audience, develop social proof, and foremost, create user generated content. However, you should be careful and thoroughly analise all their stats prior to any type of commercial agreement.
We’ll let you in on a secret - you don’t have to sacrifice creativity to get your website ranking. Keyword-focused content can still retain an artistic spark. In fact, it’s important that it does. Unsure where to start? Here’s how to stay creative with an SEO-driven content strategy.
Benchmarking can be used to in two key ways; measuring your performance against your competitors, and measuring the performance of your business itself.
It’s true that it’s difficult to understand why some campaigns just don’t perform to expectations. However, there are a few common mistakes that people make without even realising – and that could be costing you!
It’s a well-known fact that marketing agencies always go above and beyond for their clients, so why not do this for themselves? In a digital era where agency competition is at an all time high, it has never been more important for agencies to practice the content marketing strategies they preach.
Creating a Marketing plan for your Event is vital. Planning and preparation is key. This post discusses the five steps you can take to create a solid Marketing Plan for your Event.
TikTok has taken over the social media scene due to its ability to make any post go viral. Whilst TikTok's algorithm isn't fully understood, there are certain ways you can use it. Here's how to increase your chances of going viral and get your content noticed.
For those of you heading down the path of an agency role it’s important to think about how to approach new clients, and how to win those you really want to work with.
It is a well known fact that a successful marketing strategy involves email marketing. Maybe you're just starting out with email marketing or, maybe you have been doing email marketing for a while but are not getting the results you hoped for. This blog post will explain 5 common email marketing mistakes to avoid.