We know content marketing trends come and go, and it can be tough to recognise what content your brand or business should be making in order to meet objectives. Knowing how to write a winning proposal for content marketing will benefit your business. Where do you begin?
Having a consistent branding strategy is the bare minimum that should be represented across your ATL and BTL marketing. Here are our top three reasons why you need to have a consistent branding strategy.
Marketing books are a great resource for relaxing whilst learning. They can be especially useful if you're looking for a career in marketing, or want to build up your knowledge. In this blog, we review the brilliant "Designing Brand Identity" by Alina Wheeler and all it has to offer.
So, you’ve decided you want to join the email marketing revolution and use email to build a relationship with your customers. But, how do you get people to sign up to your email list? This blog explores the different ways you can make your email sign-up form the best it can be for your business.
Digital marketing courses are a brilliant way to spend your time. In our blog, we discuss 5 of the best free courses on digital marketing. This includes what they offer, how they're available and how they will benefit your marketing journey!
Using paid social media to promote your app is a brilliant way to grow your business. In this blog, we break down the ways you can use Facebook ads to make people engage with your app. Our step-by-step guide will help you in the world of app marketing.
Your marketing creative should be unique and rememberable. It has so many functions other than just standing out to attract people, and it can say a lot about your brand and business. Included in this blog are some best tips on making your creative as powerful as possible.
For consumers, the Christmas countdown is finally on. For marketers, Christmas has been on the radar for some time! Christmas campaigns that you’ve been planning over the past months are being launched (or should be!) and your marketing activity is beginning to ramp up. But when it comes to paid social activity, it’s difficult to know the best approach to maximise performance. This blog post will help develop your paid social strategy for the holidays and give you top tips for e-commerce success.
Looking to start some academic reading, but not sure where to begin? Online marketing journals could be the answer. Here is a list of three online libraries known for storing some beneficial marketing journals. Don't forget that marketing information can be found in a variety of places, even when scrolling through LinkedIn or Instagram.
With the sheer number of brands utilising social media to connect with their audience, as a marketer, you must make your brand stand out. Why should your target audience follow you out of the thousands of other brands out there? And, how will you build a relationship with your audience online to make them stick around? Here, we want to discuss how showing your audience the ‘human’ side of your brand can make a huge difference.
When done well, co-marketing partnerships hold great excellence which will be remembered for a long time. In this blog, we explore examples of how creativity in co-marketing partnerships lead to success.
From social media to website traffic, it's always good to know where you stand. Here are 5 competitor analysis tools that you should be using to improve your strategy.