Marketing books are a great resource for relaxing whilst learning. They can be especially useful if you're looking for a career in marketing, or want to build up your knowledge. In this blog, we review the brilliant "Designing Brand Identity" by Alina Wheeler and all it has to offer.

So, you’ve decided you want to join the email marketing revolution and use email to build a relationship with your customers. But, how do you get people to sign up to your email list? This blog explores the different ways you can make your email sign-up form the best it can be for your business.

For consumers, the Christmas countdown is finally on. For marketers, Christmas has been on the radar for some time! Christmas campaigns that you’ve been planning over the past months are being launched (or should be!) and your marketing activity is beginning to ramp up. But when it comes to paid social activity, it’s difficult to know the best approach to maximise performance. This blog post will help develop your paid social strategy for the holidays and give you top tips for e-commerce success.

Looking to start some academic reading, but not sure where to begin? Online marketing journals could be the answer. Here is a list of three online libraries known for storing some beneficial marketing journals. Don't forget that marketing information can be found in a variety of places, even when scrolling through LinkedIn or Instagram.

With the sheer number of brands utilising social media to connect with their audience, as a marketer, you must make your brand stand out. Why should your target audience follow you out of the thousands of other brands out there? And, how will you build a relationship with your audience online to make them stick around? Here, we want to discuss how showing your audience the ‘human’ side of your brand can make a huge difference.