When it comes to your app marketing strategy, it’s important to establish a different approach to support the nuances between Android and iOS. Whilst it can sometimes seem as though everyone is using an iPhone, the reality is that within the UK, usage is split fairly evenly between iOS and Android.
The Coronavirus crisis has seen marketeers left confused, anxious and apprehensive. Your marketing strategy may have been put on hold. But there are ways to carry on in a way that is appropriate and sensitive to the current situation.
So many brands are now choosing to work with influencers. Working with influencers is attractive to many brands for a number of reasons. They are appealing to work with for their wide reach, engaging followers and reliable reputation. However, could the influencers with the greatest power be people who already know your brand?
With dozens of social media platforms available, how do you keep your personality and message consistent across multiple platforms? Our main tip would be: choose your path and stick with it. Here are some of the things you should consider when creating your aesthetic...