Imagine reporting on a social media account sitting in the lovely green numbers… ah… bliss! But remember: social media success doesn’t just look like lots of comments and a high follow count. Those vanity metrics are only just the beginning and there’s so much more to unpack.
Mollie Lyons, Head of Social for Wilderness, knows exactly what makes a social strategy successful and how you should be reporting. After almost 7+ years in the Social Media industry I have worked within multiple marketing agencies with clients spanning across the UK and EMEA. Mollie’s experience has taken her from being a social media manager posting and curating caption copy to now heading up and consulting on social strategies from household names across Europe; with the likes of Disney+, BBC and Heineken.
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