So you’ve put in the hours researching your target audience and planned some creative marketing campaigns but how can we make them better next time? It’s all about the data. Testing and analysing your data will improve your campaigns time and time again.
Measuring and tracking your KPIs as well as A/B testing and making ongoing improvements is the backbone of your success when it comes to content marketing success so make sure you’ve got lots of notebook space for all of the notes you’ll be taking in this webinar.
Get ready to join Alicia Murphy as she talks us through the most important aspect of your content marketing strategy…. DATA. It’s time to learn about measuring and refining your content strategy and how to use marketing data to deliver great results.
Don’t miss this opportunity to understand what good data looks like, how to track and measure your findings and learn how to create better content using your newly discovered data.
Alicia Murphy – Content, Social & Influencer Specialist
Since graduating with a degree in Fashion Communication, she has spent the last 10 years working both in-house and agency side in marketing before setting up her freelance business in 2021. She now specialises in helping businesses improve their content and social media marketing with content that feels authentic and genuine to both them and their audiences.
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