Do you ever wish you could take a look behind the scenes of your favourite marketing campaigns to understand how they were built?

Come with us on on an exclusive journey behind the scenes of the most strategic, creative and impactful marketing campaigns.

In this series we dive deep into the process of creating a standout marketing campaign, from the initial concept to the final execution.

Our goal is to uncover the insights, challenges, and successes experienced along the way, offering a unique perspective on what it takes to create a standout campaign.

Let's take a look Inside the Campaign

💡 The Concept Stage
Understand where campaign ideas originate, what inspires the creative direction and the role of market research and insights in shaping the idea.
🧠 Strategy & Planning
Dive deep into goal setting, audience segmentation, channel strategy development and budget allocation.
🎨 Creative Development
Explore the creative process and follow the journey of concept to content, the development of messaging and visuals and the role of multi-discipline collaboration.
📝 Execution & Implementation
Take a peek into the launch process and watch the campaign unfold. From media buying and influencer partnerships to real-time analysis and adjustments.
📈 Results & Impact
Learn how the campaigns were analysed and evaluated. How were campaigns assessed against KPIs and what impact did they have on overall objectives?
💭 Reflection & Insights
Hear about key successes, takeaways and learnings from the campaigns and understand how challenges were overcome.
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Inside the Campaign Webinars

If you’ve ever seen a campaign and desperately wanted to get a glimpse behind the scenes of how it was put together, this is the webinar series for you.

We’ve invited a range of marketing experts, (including some of our very own Girls in Marketing members!), to deliver insightful sessions taking us on the journey to delivering marketing campaigns that make an impact.

From B2B influencer projects to change-making campaigns, join us to learn more and hopefully take away some useful tips and insights to apply to your own marketing campaigns!

Inside the Campaign Case Studies

Do you want to read more about how real life marketing campaigns are built?

Are you tired of reading generic marketing theory about how to construct a great campaign without any real-world examples or case studies?

In this blog series, we’re covering the ins and outs of real-world marketing campaigns from a range of industries and sectors. It’s not all Skims and Duolingo, we’re getting the low down from marketers who work in a range of sectors and industries to learn how they create marketing campaigns that really make a difference.

Inside the Campaign: Company Website Refresh

Inside the Campaign: Social Media Marketing for Hotels

More about the Inside the Campaign series

We realised that a lot of the marketing campaigns that are championed online can seem like a distant dream to many marketers who don't have the experience to understand how they're built behind the scenes.

We hope that this series provides useful insights into how successful campaigns are built and inspires marketers to take away tips that they can apply to their own campaigns.

The series will include a mix of public webinars and member webinars. 

If the webinar is public, you'll be able to sign up directly via the event page and attend live.

If the webinar is members only, it will only be available to Girls in Marketing members.

If you would like to join the Girls in Marketing Membership, you can sign up here.

All public webinars will be available to rewatch after they take place live.

Member webinars will be available to rewatch in the Girls in Marketing Membership. 

If you have worked on a creative, impactful or data-driven marketing campaign from start to finish and would like to share your experience as part of the Inside the Campaign series, we would love to hear from you!

Submit your interest here.