Join us in another webinar of our new Inside the Campaign series, as Steph Rowland, Best Companies Social Media Specialist, gives us the scoop on their recent campaign all about ‘why motherhood shouldn’t penalise your career’.
Did you know that women who do not reach a managerial position before their first pregnancy are significantly less likely to achieve this type of role in their careers? Known as the ‘Motherhood Penalty’, this statistic sparked Best Companies’ important research campaign.
Steph will delve into how she developed the campaign from idea conception to the final storytelling piece, working with her clients to help them tell their stories about how, with the right workplace initiatives in place, women don’t have to choose between parenthood and their career ambitions.
In this webinar, she will share how this campaign shed light on the success stories of mothers within the Best Companies community and how their organisations have supported them to progress, enabling them to balance development with flexibility.
Don’t miss this opportunity to learn from Steph and this important campaign highlighting that whilst there are some great examples of organisations bucking the trend, there is still a way to go to help mothers fully integrate back into work and find equality when it comes to their career prospects.
Steph Rowland – Social Media Specialist at Best Companies
Steph grew up in Qatar, moving to the UK to go to university where she did a master’s in Marketing at the University of Chester. She has since worked in marketing for over 7 years, for a car parts company, a school, a medical device company and now, her current company, Best Companies. Steph is creative by nature and loves to learn (“every day is a school day”) so researching topics and creating campaigns comes naturally to her. This is why she says she couldn’t see herself doing anything other than marketing, as nearly every day is different! Working in many different industries has helped shape her knowledge and awareness of different topics that are important to cover, including this very important topic of the motherhood penalty.
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