As AI redefines what’s possible in marketing, it’s easy to feel both excited and overwhelmed by its growth.
Over the next 3 months, we’re offering a supportive space to explore AI confidently. Along with Emma Wharton, we’re going beyond the jargon and technicality, focusing instead on practical ways you can use AI as a tool for creativity, growth, and impact.
AI doesn’t have to be intimidating or out of reach. Our goal is to help everyone find a sense of ease and purpose in using AI.
In session 1, we’ll demystify the technology, starting with the basics: what AI really is and how it works for marketers.
We’ll break down jargon, clarify the key terms you need to know, and explore practical ways AI can support your everyday tasks. Plus, we’ll share proven tips to overcome fear of the unknown and start leveraging AI with confidence.
This session is perfect for marketers who want to stay ahead without feeling overwhelmed by the pace of innovation.
Emma sees AI as key to unlocking creativity we hadn’t even dreamed of before, as well as a catalyst for change in the business models of our sector. Before Spark, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI.
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
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