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Master the Modern Customer Journey for 2025 with Beth O’Malley

11th February @ 12:00 pm - 12:45 pm

The way customers interact with brands is constantly changing and staying ahead of those changes is how you build loyalty and trust. Did you know? 80% of customers say the experience a company provides is as important as its products or services.

In this webinar, we’ll be joined by Beth O’Malley for a practical and inspiring session that will help you get to grips with the modern customer journey and make sure your strategies are ready for 2025.

This isn’t about buzzwords or vague ideas, Beth will share actionable insights and real-world examples to help you tackle common customer journey challenges. Considering that 73% of consumers would switch to a competitor after more than one bad experience, it’s essential to remove roadblocks that frustrate your customers.

Meet the host:

Beth O’Malley is the Founder of Astral and a unstoppable CRM and email marketing expert. Named one of the Top 24 Marketers to Follow, she’s trained thousands of marketers, developed courses that have shaped the industry, and helped businesses unlock serious revenue potential. She has won awards like Best Full-Service CRM & Email Agency 2024, Top International Women Entrepreneurs of the Year and became a recognised Gold HubSpot Partner.Beth has helped businesses pull in over £9 million in extra revenue from CRM in just 18 months. Her passion is transforming marketers & businesses so their CRM, data & email marketing work harder (and smarter) for them.

Learning outcomes:

  • Discover what the modern customer journey really means and how it is shifting and prepare for emerging trends and future expectations
  • Learn what friction points are, spot obstacles and drop offs that cause disengagement and learn how to remove them for a smoother journey
  • Understand how creating detailed customer personas helps tailor messaging and touchpoints to meet customers where they are in the journey
  • Learn how to use the customer journey to develop strategies to enhance customer experience at every stage, boosting satisfaction, retention, and loyalty.

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Details

Date:
11th February
Time:
12:00 pm - 12:45 pm
Event Category:

Organizer

Girls in Marketing