Email marketing isn’t dead… but the old way of doing it might be.
In most organisations, email sits in a silo: marketing sends campaigns, sales chase leads, and customer success deals with the fallout. But what if email could do more than fill inboxes? What if it could connect your systems, align your teams, and actually drive business-wide performance?
In this session with Beth O’Malley, an email strategist known for helping brands transform how they think about and use email, we’ll challenge the outdated tactics that are holding your performance back and explore what modern email marketing really looks like.
Beth O’Malley is an experienced email strategist and CRM marketing consultant who helps brands transform how they use email to drive meaningful business results. With over a decade of experience across sectors, Beth specialises in building customer-centric email ecosystems that connect data, systems, and strategy to deliver impact beyond the inbox. Her approach combines creativity and analytics, empowering teams to build trust, improve performance, and turn email into a genuine growth channel.
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