Accelerate Your Content Marketing Success Course

Accelerate Your Content Marketing Success

Content Marketing Course

Dive into every aspect of content marketing and learn how to elevate your brand

Become a member to get access now

Why choose this course?

The basics of content marketing are often forgotten by marketers, and we want to make it as easy as possible to understand how to build and implement a content marketing strategy that works.

This course aims to empower marketers with the know-how to elevate their brand, engage with audiences, and drive conversions.

Plus, stand out in their career by delivering tangible results and fostering sustainable growth

What does this course cover?

Module 1: The Concept of Content Marketing

In the first module of this course, we're going to show you just how powerful a well-crafted content marketing strategy can be. Whether you’re looking to engage with businesses (B2B) or directly with consumers (B2C), there’s a nuance to doing it right.

Module 2: Developing a Successful Content Strategy

In this module, we’re talking about setting goals, identifying who you’re talking to (your audience), and then bringing those ideas to life in a way that speaks directly to them.

Module 3: Content Creation, Distribution and Promotion

In this module, we’ll focus on the heartbeat of content marketing: creating content that engages and converts. You’ll learn how to produce content that stands out, adapt your messages for different digital platforms, and harness the power of user-generated content to foster community and authenticity

Module 4: Measurement, Analysis and Improvement

What’s content marketing success without measurement? In Module 4: Measurement, Analysis, and Improvement, we’re going to show you how to track, analyse, and use your content’s performance data to make your next moves even smarter.

This course features...

This course features Alicia Murphy, a Content, Social & Influencer Specialist.

Since graduating with a degree in Fashion Communication, Alicia has spent the last 10 years working both in-house and agency side in marketing before setting up her freelance business in 2021.

Alicia is also an interior design content creator on Instagram where she’s documented the renovation and interior design journey of her own home and amassed over 48,000 followers over the past 6 years.

Alicia now specialises in helping businesses improve their content and social media marketing with content that feels authentic and genuine to both them and their audiences.

How does this course work?

The course is self-paced, so you can complete it in your own time whenever works best for you
From the basics of content marketing to building a killer strategy, you'll delve deep into every aspect of content marketing
Come away with the tools and confidence you need to level up your content marketing strategy
Test your knowledge with a quick quiz and earn a certificate if you pass

You can access all of this course plus all of our other marketing courses, templates, and webinars by becoming a Girls in Marketing Member.

What else is included in the Girls in Marketing Membership?

Monthly Events

From empowering workshops with industry leaders to casual networking chats with other marketers - we have tons of events for you to attend at your own leisure, but there's no pressure to come to them all as you can watch them back any time!

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Supportive Community

You'll be welcomed into the close-knit community when you join. From our community channels to our catch up chats, there's a space for everyone in our community. Trust us, you'll love it.

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Marketing Resources

Looking for marketing and employability templates created and designed by marketing experts? We've got you. Our membership is home to tons of templates, courses and more to help you take your marketing to the next level.

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Educational Content

Access webinars, templates and blogs categorised by your favourite area of marketing. Upskill and feel empowered through our exclusive content library.

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Hear from our members...

“The GiM platform has been instrumental in my personal and professional growth, primarily through its courses especially on copywriting. Thanks to the platform's valuable resources, my copywriting skills have significantly improved, and I'm continuously honing them. Furthermore, being a part of this vibrant marketing community has been a truly enlightening experience. The camaraderie among fellow marketers is encouraging, as we support each other and create opportunities to network and evolve together. It's a fantastic platform for both learning and fostering meaningful connections within the industry.”

“I have completed multiple online courses which complemented completing my Digital Marketing Communications Masters Degree. I use the online resources and templates in my everyday working day as a social media assistant at a law firm. I am extremely grateful for the help and support from the ladies at Girls In Marketing and the lovely community members; the endless support from the community is amazing. I could not recommend joining Girls In Marketing anymore.”  

“Being part of the Girls in Marketing community has done exactly what I wanted it to, brought me closer to women in a variety of marketing and SEO roles. Here is a space where I can inspire and be inspired, support and be supported and be part of a community where women are being lifted up. There are some great resources available and the 1:1 sessions are fab for those who want that added bit of support. I love being a member and I think it’s a great space for women to open up and grow.”

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