Getting your first freelance social media client
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Freelance social media is a modern way of creating your own business. Whether you’re starting a side hustle or creating a career, it all begins with getting your first client. […]
How to improve online reputation management and avoid mistakes
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The way you handle negativity as a business is vital. Understanding how to improve online reputation management and avoid mistakes will help your company in the best way. Let’s start […]
What we can learn from brands and their marketing techniques
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Every day we see millions of brands, but, we only remember certain ones. Why? KILLER MARKETING TECHNIQUES. Below we will look at just a few examples of brands that are […]
5 ways to identify and understand online reputation management
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The internet has become the resource we use for almost everything in our daily lives. In fact, it’s impossible to imagine what we would do if it disappeared. How would […]
Different ways to diversify and make your marketing inclusive
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Diversity & Inclusion (D&I) is having a huge momentum right now and it should! The spotlight is in these areas and it will be ongoing, so how can you contribute? […]
Running a new business? Creative ways to make it more enjoyable!
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No matter the size of the company you work for, being entrepreneurial will always set you apart from your colleagues. Recognising opportunities to expand the offering of the company you […]
What is a SWOT analysis and how to do it?
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A SWOT analysis is a brainstorming technique. It gives you the structure and data needed to achieve your marketing goals and should be integral to your marketing strategy. It can […]
10 strategic ways to build your brand
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A branding strategy is an area of marketing that is often forgotten about. When you think of branding you probably think of logo’s, colour palettes and document templates. But branding […]
Marketing to millennials: Five must know marketing tactics
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The millennial segment includes those born around the region of around 1981 – 1996. This group are naturally big fans of seamless consumer journeys and Instagrammable experiences. Similar to all […]
Reality check: Searching for the perfect brand partnership
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With more businesses becoming more ‘digitally focused’ and the interest in traditional marketing mediums heading towards a downwards slope, the choice of brands/causes online are endless. This could cause confusion, […]