How to improve online reputation management and avoid mistakes
The way you handle negativity as a business is vital. Understanding how to improve online reputation management and avoid mistakes will help your company in the best way. Let’s start […]
What we can learn from brands and their marketing techniques
Every day we see millions of brands, but, we only remember certain ones. Why? KILLER MARKETING TECHNIQUES. Below we will look at just a few examples of brands that are […]
5 ways to identify and understand online reputation management
The internet has become the resource we use for almost everything in our daily lives. In fact, it’s impossible to imagine what we would do if it disappeared. How would […]
Different ways to diversify and make your marketing inclusive
Diversity & Inclusion (D&I) is having a huge momentum right now and it should! The spotlight is in these areas and it will be ongoing, so how can you contribute? […]
Running a new business? Creative ways to make it more enjoyable!
No matter the size of the company you work for, being entrepreneurial will always set you apart from your colleagues. Recognising opportunities to expand the offering of the company you […]
What is a SWOT analysis and how to do it?
A SWOT analysis is a brainstorming technique. It gives you the structure and data needed to achieve your marketing goals and should be integral to your marketing strategy. It can […]
10 strategic ways to build your brand
A branding strategy is an area of marketing that is often forgotten about. When you think of branding you probably think of logo’s, colour palettes and document templates. But branding […]
Marketing to millennials: Five must know marketing tactics
The millennial segment includes those born around the region of around 1981 – 1996. This group are naturally big fans of seamless consumer journeys and Instagrammable experiences. Similar to all […]
Reality check: Searching for the perfect brand partnership
With more businesses becoming more ‘digitally focused’ and the interest in traditional marketing mediums heading towards a downwards slope, the choice of brands/causes online are endless. This could cause confusion, […]
How to craft a brand identity: It’s more than just a logo!
When we think about our favourite brands, what do we recognise them for? For those that work in branding, many people will assume you look after the way a brand […]
