Email sign-up form best practices
So, you’ve decided you want to join the email marketing revolution and use email to build a relationship with your customers. With approximately 3.9 billion people using email worldwide you’ve […]
5 reasons to be focusing on mobile-friendly marketing
Mobile-friendly marketing should be a key element of your business strategy. Now, more than ever. Not only has it become standard practise as part of a good user experience but […]
Using the ‘Content Marketing Matrix’ to boss your content strategy
In today’s digital world, online audiences expect a variety of high-quality and coherent content from brands. Quality content can have significant impacts on audience decision-making in comparison to other techniques. […]
How to write a winning content marketing proposal
You’ve been asked to share a proposal of ideas in line with a brief that involves the creation of content and distribution. Where do you begin? Knowing how to write […]
Getting the best out of your marketing creative
It’s really important to get your creative right. It has so many functions other than just standing out to attract people, and it can say a lot about your brand […]
Why your small business needs a website
Are you a small business owner? You may have been thinking about when you should create a website. If you’re operating as a small business right now, you need one. […]
Top tips on how to increase email conversion rate
Working out how to increase email conversion rates can expand your business and engagement. One of the main goals of email marketing is to increase conversion. But, the return on […]
How to build an email automation series to help your business
Building an email automation series will help reach the right people at the right time. Triggered emails have higher open and click-through rates than routine newsletters. This is great news […]
Generation Z marketing recommendations
We used to think millennials, also known as generation Y, were the new trend. Educated digital natives, born and raised in this technological world. But, we’re now living in 2020. […]
How copywriting can either make or break a brand
Well first let’s begin by defining the term ‘copywriting’. Copywriting is the art of being able to sell people an idea. It’s ultimately a writing style that aims to persuade […]
