How is influencer marketing shifting in 2024?
Do you think that influencer marketing is dead? It’s a rumour that’s been circling online for a while, but we think it’s far from the truth. Influencer marketing isn’t dead, […]
B2B influencer marketing: How to make it work for your brand
It’s no secret that influencer marketing has become one of the most popular digital marketing strategies of late and is set to be worth up to $21.1 billion by the […]
Different types of influencers & how to work with them
Influencer marketing is, arguably, one of the fastest growing digital marketing tactics used by brands. The influencer marketing space was recently valued at a record 21.1 billion USD worldwide but when […]
What are influencer marketing regulations and why are they important?
In 2019, over 50% of marketers leveraged their digital campaigns using influencer marketing and this number is expected to grow even more in the coming years. Influencer marketing is the […]
A guide to working with a micro-influencer
When it comes to Influencer Marketing, we immediately think of reality TV stars or people who take pictures of their aesthetically pleasing coffee. That’s true, but influencers are unreal for […]
A guide to influencer marketing: Measuring campaign success
A guide to influencer marketing is every marketer’s dream when measuring campaign success. But, what is influencer marketing? Influencer marketing is when a brand collaborates with a social media influencer […]
Examples of successful co-marketing partnerships
Co-marketing partnerships bring brands together to reach new audiences, enhance brand credibility, keep up with trends and achieve business objectives. To truly work, a partnership has to be a win-win […]
An introduction to affiliate marketing
When you search for affiliate marketing, you might become overwhelmed with information. Let’s talk about an introduction to affiliate marketing, what it is and why brands choose to use affiliates. Likewise, […]
How to run a successful influencer social media takeover
Are you looking to switch up your social media content and gain new followers organically? Why not collaborate with an influencer or brand? As a marketer, this is a fantastic […]
