How to promote your app using paid social media
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Using paid social media to promote your app is a brilliant way to grow your business and build your brand. The likes of Facebook has so much power over people’s daily lives. […]
Paid strategies for e-commerce success at Christmas
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November can only mean one thing… CHRISTMAS IS COMING! Which means it’s time to make sure you have e-commerce success this Christmas. For consumers, the Christmas countdown is finally on. […]
How to use audience segmentation in paid social advertising
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Using audience segmentation in advertising will greatly benefit your marketing strategy. Often when running paid social activity, you will have multiple campaigns running alongside each other. One thing that can […]
Using Amazon advertising in your marketing scheme
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How you use Amazon Advertising in your marketing scheme will impact sales and engagement of your business. If you’ve never heard of Amazon Advertising before, I have the easiest explanation […]
Measuring Facebook Ads performance in Google Analytics
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Using Facebook Ads Manager for reporting is great. But when it comes down to business reporting, the attribution model might not be entirely accurate in terms of revenue. Of course, […]
Incorporating influencers into your paid social strategy
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Influencer marketing continues to become an increasingly important part of many brand’s marketing strategy. So brand’s need to ensure they are leveraging these content creators to drive maximum performance. You […]