How to promote your app using paid social media
Using paid social media to promote your app is a brilliant way to grow your business and build your brand. The likes of Facebook has so much power over people’s daily lives. […]
Paid strategies for e-commerce success at Christmas
November can only mean one thing… CHRISTMAS IS COMING! Which means it’s time to make sure you have e-commerce success this Christmas. For consumers, the Christmas countdown is finally on. […]
How to use audience segmentation in paid social advertising
Using audience segmentation in advertising will greatly benefit your marketing strategy. Often when running paid social activity, you will have multiple campaigns running alongside each other. One thing that can […]
Using Amazon advertising in your marketing scheme
How you use Amazon Advertising in your marketing scheme will impact sales and engagement of your business. If you’ve never heard of Amazon Advertising before, I have the easiest explanation […]
Measuring Facebook Ads performance in Google Analytics
Using Facebook Ads Manager for reporting is great. But when it comes down to business reporting, the attribution model might not be entirely accurate in terms of revenue. Of course, […]
Incorporating influencers into your paid social strategy
Influencer marketing continues to become an increasingly important part of many brand’s marketing strategy. So brand’s need to ensure they are leveraging these content creators to drive maximum performance. You […]