What is event-based marketing? Business benefits and beyond
You may have heard of event marketing, but never actually put it into practice for your business. If you’re wondering ‘what is event-based marketing?’, we’ve got you covered with some […]
Creating a digital marketing campaign: The ins and outs
When people think ‘PR’ they often associate it with certain aspects of PR without fully understanding the extent of what it can do. In this post, we’re going to cover […]
PR tips and tricks: Helpful resources and inspirational accounts
As a marketer, you are expected to know how to stay on top of PR tips and tricks that make your brand stand out. You’re expected to be able to […]
The importance of social media in event marketing
Each social network has a different purpose and you, as a digital marketer, should know how to use their main features to achieve your goals. How is Facebook useful for […]
How to build a 360º communications plan
Nowadays, most of the marketing job descriptions list 360º communications plan as a must skill. As with most buzzwords, you can also find it as ‘holistic comms’ and ‘omni-channel comms’. […]
5 things you need to know about Digital PR
So you want to get into PR/ Digital PR or find out a little more about what it really involves. Well, let’s get into it! PR and Digital PR ultimately […]
Event marketing: Types and some examples
Event marketing is a way of getting our products and services across to the customers by transmitting experiences through public relations. This marketing method involves direct face-to-face contact between brands […]
5 ways to promote your event on social media
So you’re planning an event and you want to promote via social media. Struggling to know where to start? I’ll take you through 5 ways you can use social media […]
