TikTok Shop: What is it, how businesses can make the most of it, pros and cons
Have you downloaded TikTok? We already know that the answer is probably yes. As of 2023, the short-form video hosting platform has been downloaded more than 4 billion times and […]
Small businesses taking TikTok by storm: What we can learn from their marketing strategy
TikTok has become a popular marketing platform for businesses in recent years. After seeing exponential growth during the pandemic TikTok is home to over one billion monthly active users. With […]
Which social media metrics should you be tracking?
Understanding which social media metrics are important for your business is key to any social media strategy. Social media metrics can tell you a lot about much more than just […]
What are vanity metrics and what do they mean?
Working in marketing, it can be easy to get caught up in how certain metrics are performing. But if you only look at the numbers without context, it can be […]
TikTok SEO: How to optimise your videos for search
Since its launch in 2016, TikTok has grown to be the most popular video sharing app in the world with over 1 billion monthly active users. While TikTok has been around […]
5 brands with killer TikTok marketing strategies
We all know by now that TikTok has moved on from being a dancing app only used by teenagers. With over 1 billion global users, long gone are the days when […]
How has Duolingo used TikTok to their advantage?
When you think of some of the best brands on TikTok, who do you think of? Duolingo probably has one of the best brand accounts on TikTok. With a current […]
How to integrate organic and paid social media as a marketing strategy
With an estimated 5.17 billion social media users worldwide, it’s no surprise that countless businesses have incorporated social media into their marketing strategy. When used right, social media is a […]
Instagram updates 2022: How do you need to adjust your strategy?
Just when we believe we’re getting the hang of the algorithm, there are a series of new Instagram updates released. With even more updates being trialled and tested as we […]
How to beneficially use organic social media for a small business
Small business owners can often underestimate the importance of organic social media marketing. Surely there are better things to be spending your time on, right? Firstly, what is organic social […]
