Which social media metrics should you be tracking?
Understanding which social media metrics are important for your business is key to any social media strategy. Social media metrics can tell you a lot about much more than just […]
What are vanity metrics and what do they mean?
Working in marketing, it can be easy to get caught up in how certain metrics are performing. But if you only look at the numbers without context, it can be […]
TikTok SEO: How to optimise your videos for search
Since its launch in 2016, TikTok has grown to be the most popular video sharing app in the world with over 1 billion monthly active users. While TikTok has been around […]
5 brands with killer TikTok marketing strategies
We all know by now that TikTok has moved on from being a dancing app only used by teenagers. With over 1 billion global users, long gone are the days when […]
How has Duolingo used TikTok to their advantage?
When you think of some of the best brands on TikTok, who do you think of? Duolingo probably has one of the best brand accounts on TikTok. With a current […]
How to integrate organic and paid social media as a marketing strategy
Social media as a marketing strategy is a powerful tool and, when used right, it can be game-changing for a lot of businesses. A general strategy should integrate a consistent […]
Instagram updates 2022: How do you need to adjust your strategy?
Just when we believe we’re getting the hang of the algorithm, there are a series of new Instagram updates released. With even more updates being trialled and tested as we […]
How to beneficially use organic social media for a small business
Small business owners can often underestimate the importance of organic social media marketing. Surely there are better things to be spending your time on, right? Firstly, what is organic social […]
Twitter marketing strategies to expand your reach
Twitter is the social media platform for journalism, the latest news and where major brands can casually connect with their consumers. Twitter actually has more users than Instagram, there are […]
5 tips for growing your LinkedIn business page
Having a LinkedIn business page can open up doors and create opportunities you’ve only ever dreamed of. With 722 million members (and rising), the social networking website is a must-have […]