TikTok Shop: What is it, how businesses can make the most of it, pros and cons
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Have you downloaded TikTok? We already know that the answer is probably yes. As of 2023, the short-form video hosting platform has been downloaded more than 4 billion times and […]
Small businesses taking TikTok by storm: What we can learn from their marketing strategy
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TikTok has become a popular marketing platform for businesses in recent years. After seeing exponential growth during the pandemic TikTok is home to over one billion monthly active users. With […]
Which social media metrics should you be tracking?
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Understanding which social media metrics are important for your business is key to any social media strategy. Social media metrics can tell you a lot about much more than just […]
What are vanity metrics and what do they mean?
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Working in marketing, it can be easy to get caught up in how certain metrics are performing. But if you only look at the numbers without context, it can be […]
TikTok SEO: How to optimise your videos for search
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Since its launch in 2016, TikTok has grown to be the most popular video sharing app in the world with over 1 billion monthly active users. While TikTok has been around […]
5 brands with killer TikTok marketing strategies
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We all know by now that TikTok has moved on from being a dancing app only used by teenagers. With over 1 billion global users, long gone are the days when […]
How has Duolingo used TikTok to their advantage?
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When you think of some of the best brands on TikTok, who do you think of? Duolingo probably has one of the best brand accounts on TikTok. With a current […]
How to integrate organic and paid social media as a marketing strategy
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With an estimated 5.17 billion social media users worldwide, it’s no surprise that countless businesses have incorporated social media into their marketing strategy. When used right, social media is a […]
Instagram updates 2022: How do you need to adjust your strategy?
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Just when we believe we’re getting the hang of the algorithm, there are a series of new Instagram updates released. With even more updates being trialled and tested as we […]
How to beneficially use organic social media for a small business
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Small business owners can often underestimate the importance of organic social media marketing. Surely there are better things to be spending your time on, right? Firstly, what is organic social […]