Knowing how to be consistently productive is a game-changer, especially if you’re living life as a marketer. You’re constantly attempting to multitask, trying to eat lunch at your desk and smash out to-dos. With every hour that passes in the working day, you need to remain as organised as you can. It’s not impossible, we promise!
With an insane amount of marketers now working from home and commuting several days to the office (in between lockdowns, might we add), how to be productive in life has drastically changed. Many marketers have fallen into habits of sending late-night emails and checking their work chats on weekends. This leads to unpaid work hours becoming part of job expectations, which is not the marketing dream you deserve. Let’s learn how to avoid this and summarise how to be consistently productive as a marketer.
Life as a marketer needs structure
Structure = an organised marketer.
Structure plays a huge part in any job role but especially when having marketing responsibilities. It’s no good attempting to juggle manually posting all your socials (yikes), attending as many meetings as possible and making sure you also stay hydrated. That’s why structure is the ideal companion for your marketing fairytale.
To set a structure, prioritise what needs to be attended to immediately and what can wait. Could a meeting become a quick phone call or a cc’d email? How can you streamline the marketing process? Give your full attention to current projects, campaign deadlines and high priority tasks.
Time yourself
As well as needing structure, keep an eye on the clock. It’s way too easy to go off on a tangent when you’re trying to tick off a task, and a great way to avoid this is to time yourself. We’re not saying that quantity comes before quality, but seeing if you can beat your own goals is a fun and quirky way of acing how to be productive in life.
Additionally, setting time aside for certain tasks, such as creating email campaigns or writing up partnership contracts, will encourage natural productivity. When it comes to copywriting and crafting blogs, try and make major progress within an hour. You never know what you’re capable of until you use your time wisely. Put on a playlist or work in silence and let the creativity commence.
Are you scrolling again?
With an average consumer attention span of 8 seconds, it’s a daily routine to scroll again, and again, and again. However, this isn’t going to help in the long run. Unless you’re inhaling quality marketing research or gaining inspiration, it’s an unnecessary addition to your day (we’ve all been there).
Instead, give yourself a chance to look forward to going on social media. To do so, strategically plan when you’re going to involve within your day. You may need to post a reel or reply to customer DMs, which can be weaved into your to-do list. Of course, it’s perfectly okay to jump on it from time to time, as the digital marketing life has high demands. Ensure that you don’t get lost in a TikTok doomscroll and you’ll be peachy keen.
Batch create content
Batch creating content is a stellar move to make that will pay off BIG time. Sit down and plan a whole month’s worth of content (depending on your role). From email campaigns to social media marketing, having control over weeks upon weeks of content makes a genuine difference to your productivity lives. Not only can you get things done quickly, but you can visually implement your ideas. This stops content from becoming repetitive or crossing over, as well as gives your audience fresh campaigns. Once you batch create content, you’ll never go back.
Nevertheless, feel free to move around your content to fit reactive marketing trends. If your business fits with what’s going on in the world at the time, slot it into your plans. Reactive marketing has taken over, and we’re not mad about it.
Automation wins
In addition to batch creating content whilst nailing how to be consistently productive, automation steals the spotlight. Automation apps such as Content Cal, MailerLite and more, are the ultimate queens of the marketing industry. How would we function without them? We never want to find out.
If anything can be automated, do it. This will save you heaps of time in future and will keep you on track for progress. Automation increases productivity levels as it motivates marketers to work ahead and plan in advance.
Celebrate the small wins (and the rest)!
Lastly, you need to celebrate all the wins. Whether it’s ticking off a major project or feeling like you’ve given your best today, that’s what will always be there to motivate you. Productivity comes from within, as does your love for marketing. They go hand-in-hand, and you’re always going to be aiming for the stars if you believe you deserve to.
This year, put productivity at the forefront of your marketing goals.
