There are so many different elements to marketing and although lead generation and sales are incredibly important for any business, building a solid brand reputation and increasing brand awareness are just as important (and the two often go hand in hand!).
Brand awareness is how memorable and recognisable your brand is to consumers. Critical for any business, brand awareness establishes trust and creates association.
A great way to familiarise consumers with your brand is to implement a brand awareness campaign. These can be used by any business and are designed to improve brand visibility.
In this practical course we’re diving into the world of brand-awareness campaigns.
Learn how to make your brand stand out from the crowd by using a variety of brand building strategies and take inspiration from examples of exceptional brand awareness campaigns.
Become a Girls in Marketing member to access this course and so many more.
In this course, you’ll learn how to build an effective brand awareness campaign and gain access to templates and top tips to help you put your next campaign into action.
Take a look at some of what’s included:
It’s important to know and understand brand building strategies so you can decide which will work best for your campaign and brand.
Together we’ll go over the best brand building strategies, what these are, and examples of how they can be used in a brand awareness campaign.
Our informative slides will also be available to download!
As marketers we know preparation is key, especially when creating a campaign.
We’ve created a brand awareness campaign checklist to help you plan and implement a functioning campaign.
It’s free to download and is there to keep you organised and ensure you don’ miss out any important steps.
The course allows you to access a range of templates that can you use to help plan, implement, and eventually launch your brand awareness campaign.
All you’ll need to do is click on the link provided and save a copy for yourself, it couldn’t be easier!
When you feel ready to tackle your own campaign, we’ve got you covered.
Our launch planning and schedule template has been exclusively designed with brand awareness in mind and will help you to stay on top of your campaign efforts.
The purpose of a brand awareness campaign is to increase brand loyalty and connection with an audience – if a brand awareness campaign is done right it’ll be remembered for years to come.
We’ve put together a list of the best brand awareness campaigns to give you some inspiration when it comes to creating your own.
Brand awareness is how familiar an audience is with your brand and how well they recognise it.
Brand awareness is at the top of the marketing funnel for a reason! When done correctly brand awareness can expand your audience, establish trust, improve reputation, and cultivate leads.
A brand awareness campaign is a marketing campaign designed to increase visibility by making audiences more aware of your brand and its values.
You measure it! There are quantitative and qualitative brand awareness measures that you use to track the success of your efforts. For example, an increase in traffic to your website or mentions on social media.
However, all employees are welcome and we pride ourselves on being an incredibly inclusive and safe space for all. Your employees will be welcomed with open arms, no matter how they identify.
There are so many brand building strategies to choose from depending on what will work best for your brand and audience. From podcasts and guest content, to influencer marketing and referral programmes - there’s something for everyone.
The most obvious brands that come to mind are common household names including Apple, Coca-Cola and Dyson. However, lots of more niche brands have excellent levels of brand awareness amongst their target audience.
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Not only is it full of the most important and up-to-date information and practical step-by-step plans, but it’s also a platform to be inspired, supported and heard.
It’s better than any course or any university.”
Vejune Cesnulyte, Social Media Marketing Manager
“I became a member when I started my Digital Marketing Apprenticeship and it has become such a valuable resource in my career and education. So much care has been put into the resources, the webinars are a must-watch and the community is so supportive.
If you’re in the early stages of your marketing career, I would highly recommend joining!”
Karis Gorst, Communications Officer