The Digital Marketing Growth Programme is a virtual marketing programme designed to inspire and educate.
Taking place from Wednesday 28th May to Friday 6th June, the programme will run across 2 weeks with sessions on Wednesday and Friday afternoons.
And the best thing about the programme? It’s completely free.
That’s right, it’s free and online so you can participate from the office, your bedroom or your favourite coffee shop while still being part of one big supportive community!
What’s not to love?
Unless you’ve attended one of our programmes before, it’s difficult to truly explain how incredible they are.
It’s not just a webinar.
It’s not just an online course.
It’s a programme, experience, community and celebration all rolled into one.
Taking part in our programmes allows you to refresh and enhance your marketing skillset whilst also joining a supportive and inspiring community of marketers.
What you’ll learn
– Understand the modern customer journey (and why the funnel alone doesn’t cut it).
– Identify high-impact touchpoints that build trust, loyalty, and action.
– Optimise your marketing funnel for today’s multi-channel reality.
About Olivia
Olivia Hanlon is an entrepreneur, public speaker, and Founder of Girls in Marketing – a global education platform empowering over 300,000 marketers. She’s also the CMO and Co-Founder of Passata, an AI productivity coach helping people work smarter in a world full of distractions. Named on the Forbes 30 Under 30 list, Olivia has trained over 12,000 marketers and worked with brands like Adobe and monday.com.
What you’ll learn
– The importance of structure – how what you say and when can impact the engagement of your readers.
– Language usage (how to sound like a human) – using words and phrases that actually connect.
– Developing & using your tone of voice – the foundations for building a unique identity for how you communicate as a brand.
About Gina
Gina is the founder of Hoot Copy, a copywriting and brand tone of voice consultancy that focuses on using humour and fun. Gina works with brands and agencies to develop genuinely fun (and cringe-free) brand voices that are easy to maintain, connect with audiences, and feel authentic to businesses.
What you’ll learn
– Focus on conversions, not just engagement.
– Build with purpose. Align your social strategy with clear goals.
– Create with the buyer in mind.
– Leverage strong CTAs in your content.
– Diversify your content types.
– Track what matters.
– Stay consistent and visible.
About Crystal
Crystal is a marketing strategist, brand storyteller, and the founder of Clear Narrative Media – a consultancy that helps Founders, Creatives, and Organisations turn their message into movements. With over eight years of experience across industries including charity, media, property, health, and e-commerce, Crystal has worked with a wide range of brands to build digital visibility, drive real impact, and foster authentic engagement.
What you’ll learn
– Why social is now a search engine
Understand how user behaviour is shifting from passive scrolling to active searching and what that means for your content strategy.
– How to optimise your content to be found
Learn the signals TikTok uses to index content (captions, keywords, spoken words, text on screen) and how to build them into every post.
– The 7-day window that makes or breaks your reach
Discover how to tweak your content post-publish to improve visibility and avoid “300-view jail.”
– The rise of paid search on TikTok
Learn how organic search behaviour will directly informs paid strategy nand why optimising today will supercharge results tomorrow.
– How to work smarter with SEO teams
Get clear on how social and SEO can collaborate to turn insights into creative content that ranks across platforms.
About Beth
Beth Thomas is a seasoned social media pro, she has over a decade of experience working in the social media and influencer marketing space across multiple categories, as well as working platform side at TikTok.
Beth’s now the Director of Social at Frankly, a social media consultancy, working with brands to find their purpose on social.
She’s also a content creator and has built a vibrant community of over 45,000 women across TikTok and Instagram.
What you’ll learn
– Reverse Engineer Your Content for Results
Great content starts with your goal. In this session, I’ll show you how to reverse engineer your content by working backwards from the action you want someone to take. This is how we stop guessing and start growing.
– Think Personal, Not Private. Make Your Audience Feel Seen
The content that clicks is the content that connects. Learn how to create videos that feel personal — like you’re speaking directly to one person — even when you’re reaching thousands. We’ll unpack what it means to make content that feels like “you read my mind.”
– Why Be Generic When You Could Be Unforgettable?
If your content feels like it could’ve been made by anyone, why would someone choose you? Unique ideas get unique engagement. In this session, we’ll unpack how to tap into your own voice, story, and experiences to create content that only you could post — the kind that stops the scroll and builds trust. Because if they’ve seen it before, they’ll scroll past. But if it’s yours, they’ll stay.
About Kesheba
Kesheba Evans is the founder of MarketHer Club, a content strategy and editing agency a support female personal brands grow with clarity and confidence.
She’s spoken at events like the Pretty Little Marketer and reached over 13 million people across LinkedIn, partnering with brands like SEMRUSH for live content support, and creating for names like Lancôme and Beauty Bay.
Kesheba works with businesses and creators who believe in adding real value — not just chasing numbers — and champions community-led growth through authentic storytelling and strategic content.
Known for her energetic delivery and practical teaching style, Kesheba inspires marketers of all stages to take action, build momentum, and create brands that align with them whilst making a genuine impact.
What you’ll learn
– Strip your marketing strategy back to basics to gain a fresh perspective on the what, where, when and why
– Underdstand how slowing down and laying the right foundations will help take your marketing to the next level
– It’s not just about the marketing team, building a solid marketing strategy involves more stakeholders than you’d think so make sure you’re bringing them in at the right time!
– Learn how to say ‘no’ to things that don’t align with your strategy (even when it’s difficult to do so!)
About Amy
Amy is Marketing and Commercial Director at Girls in Marketing and co-host of The Girls in Marketing Podcast.
With over 8 years of marketing and communications experience working in-house for B2B organisations, the higher education sector and startups, her expertise is in organic marketing with a focus on marketing strategy, brand building and campaigns.
Amy also has a love for skill-sharing and mentorship and has trained over 8,000+ professional and aspiring marketers through digital marketing programmes and webinars.
What you’ll learn
– How to build a focus-first work environment even when everything’s pulling your attention. Discover practical ways to design your day, space, and tools so that staying focused becomes your default, not a battle.
– The neuroscience of distraction (and what marketers can actually do about it). Understand how your brain works in a world full of pings, posts, and priorities and how to work with it instead of against it.
– Simple but powerful productivity strategies for marketers
About Olivia
Olivia Hanlon is an entrepreneur, public speaker, and Founder of Girls in Marketing – a global education platform empowering over 300,000 marketers. She’s also the CMO and Co-Founder of Passata, an AI productivity coach helping people work smarter in a world full of distractions. Named on the Forbes 30 Under 30 list, Olivia has trained over 12,000 marketers and worked with brands like Adobe and monday.com.
About Gaby
Gaby Mendes is a presenter, award-winning entrepreneur, and Co-Founder of Passata – an AI productivity coach built to help people work smarter, not harder. She previously founded Talk Twenties, a media brand and podcast that built a community of 100,000+ and partnered with global brands. With a multifaceted career spanning business, media, and content, Gaby has had to master the art of productivity. This led her to co-create Passata, with the vision of building the perfect tool that slots seamlessly into people’s lives to help them stay focused and achieve their goals. Gaby is also known for her work as a speaker and podcast host, having interviewed some of the UK’s most recognisable names in entertainment, education, and business.
What you’ll learn –
– Structure your pitch around a narrative that engages audiences.
– Elevate your ideas by linking them to growth, results, and real-world value.
– Create ideas that spark curiosity, fuel imagination, and demand attention.
About Leala
Leala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls, Hooch, and KFC. A long-time pizza addict, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok, you’ll find her listening to noughties R&B or staring out the window, waiting for her takeaway.
What you’ll learn
– Stories stick. 95% of buyers aren’t shopping right now. Brand storytelling builds memory and trust for when they are.
– Brand beats product. Features speak to logic; stories spark emotion, and emotion drives growth.
– Storytelling grows your market. Strong brand stories bring more people into your funnel and make performance marketing work harder.
– Challenger brands have an edge. A great story can outplay big budgets – especially when you’re mission-driven.
– Start smart. Top tips for leading with storytelling.
About Millie
Millie Allen is the Head of Marketing for B-Corp scale-up, Ocean Bottle. Her background includes global roles in consumer brands Brompton Bicycles, ghd Hair, and Cotswold Outdoor.
Passionate about sustainability and driving business impact, Millie has led high-growth and mature brands looking to scale and disrupt their categories. Experienced in global expansions, Millie specialises in insight-led marketing & brand strategies to support brand growth and customer acquisition.
Millie also acts as a mentor for Girls in Marketing, supporting early and mid-stage marketers as they navigate their professional development and the industry.
What you’ll learn
– Understand the modern customer journey (and why the funnel alone doesn’t cut it).
– Identify high-impact touchpoints that build trust, loyalty, and action.
– Optimise your marketing funnel for today’s multi-channel reality.
About Olivia
Olivia Hanlon is an entrepreneur, public speaker, and Founder of Girls in Marketing – a global education platform empowering over 300,000 marketers. She’s also the CMO and Co-Founder of Passata, an AI productivity coach helping people work smarter in a world full of distractions. Named on the Forbes 30 Under 30 list, Olivia has trained over 12,000 marketers and worked with brands like Adobe and monday.com.
What you’ll learn
– The importance of structure – how what you say and when can impact the engagement of your readers.
– Language usage (how to sound like a human) – using words and phrases that actually connect.
– Developing & using your tone of voice – the foundations for building a unique identity for how you communicate as a brand.
About Gina
Gina is the founder of Hoot Copy, a copywriting and brand tone of voice consultancy that focuses on using humour and fun. Gina works with brands and agencies to develop genuinely fun (and cringe-free) brand voices that are easy to maintain, connect with audiences, and feel authentic to businesses.
What you’ll learn
– Focus on conversions, not just engagement.
– Build with purpose. Align your social strategy with clear goals.
– Create with the buyer in mind.
– Leverage strong CTAs in your content.
– Diversify your content types.
– Track what matters.
– Stay consistent and visible.
About Crystal
Crystal is a marketing strategist, brand storyteller, and the founder of Clear Narrative Media – a consultancy that helps Founders, Creatives, and Organisations turn their message into movements. With over eight years of experience across industries including charity, media, property, health, and e-commerce, Crystal has worked with a wide range of brands to build digital visibility, drive real impact, and foster authentic engagement.
What you’ll learn
– Why social is now a search engine
Understand how user behaviour is shifting from passive scrolling to active searching and what that means for your content strategy.
– How to optimise your content to be found
Learn the signals TikTok uses to index content (captions, keywords, spoken words, text on screen) and how to build them into every post.
– The 7-day window that makes or breaks your reach
Discover how to tweak your content post-publish to improve visibility and avoid “300-view jail.”
– The rise of paid search on TikTok
Learn how organic search behaviour will directly informs paid strategy nand why optimising today will supercharge results tomorrow.
– How to work smarter with SEO teams
Get clear on how social and SEO can collaborate to turn insights into creative content that ranks across platforms.
About Beth
Beth Thomas is a seasoned social media pro, she has over a decade of experience working in the social media and influencer marketing space across multiple categories, as well as working platform side at TikTok.
Beth’s now the Director of Social at Frankly, a social media consultancy, working with brands to find their purpose on social.
She’s also a content creator and has built a vibrant community of over 45,000 women across TikTok and Instagram.
What you’ll learn
– Reverse Engineer Your Content for Results
Great content starts with your goal. In this session, I’ll show you how to reverse engineer your content by working backwards from the action you want someone to take. This is how we stop guessing and start growing.
– Think Personal, Not Private. Make Your Audience Feel Seen
The content that clicks is the content that connects. Learn how to create videos that feel personal — like you’re speaking directly to one person — even when you’re reaching thousands. We’ll unpack what it means to make content that feels like “you read my mind.”
– Why Be Generic When You Could Be Unforgettable?
If your content feels like it could’ve been made by anyone, why would someone choose you? Unique ideas get unique engagement. In this session, we’ll unpack how to tap into your own voice, story, and experiences to create content that only you could post — the kind that stops the scroll and builds trust. Because if they’ve seen it before, they’ll scroll past. But if it’s yours, they’ll stay.
About Kesheba
Kesheba Evans is the founder of MarketHer Club, a content strategy and editing agency a support female personal brands grow with clarity and confidence.
She’s spoken at events like the Pretty Little Marketer and reached over 13 million people across LinkedIn, partnering with brands like SEMRUSH for live content support, and creating for names like Lancôme and Beauty Bay.
Kesheba works with businesses and creators who believe in adding real value — not just chasing numbers — and champions community-led growth through authentic storytelling and strategic content.
Known for her energetic delivery and practical teaching style, Kesheba inspires marketers of all stages to take action, build momentum, and create brands that align with them whilst making a genuine impact.
What you’ll learn
– Strip your marketing strategy back to basics to gain a fresh perspective on the what, where, when and why
– Underdstand how slowing down and laying the right foundations will help take your marketing to the next level
– It’s not just about the marketing team, building a solid marketing strategy involves more stakeholders than you’d think so make sure you’re bringing them in at the right time!
– Learn how to say ‘no’ to things that don’t align with your strategy (even when it’s difficult to do so!)
About Amy
Amy is Marketing & Commercial Director at Girls in Marketing and co-host of The Girls in Marketing Podcast.
With over 8 years of marketing and communications experience working in-house for B2B organisations, the higher education sector and startups, her expertise is in organic marketing with a focus on marketing strategy, brand building and campaigns.
Amy also has a love for skill-sharing and mentorship and has trained over 8,000+ professional and aspiring marketers through digital marketing programmes and webinars.
What you’ll learn
– How to build a focus-first work environment even when everything’s pulling your attention. Discover practical ways to design your day, space, and tools so that staying focused becomes your default, not a battle.
– The neuroscience of distraction (and what marketers can actually do about it). Understand how your brain works in a world full of pings, posts, and priorities and how to work with it instead of against it.
– Simple but powerful productivity strategies for marketers
About Olivia
Olivia Hanlon is an entrepreneur, public speaker, and Founder of Girls in Marketing – a global education platform empowering over 300,000 marketers. She’s also the CMO and Co-Founder of Passata, an AI productivity coach helping people work smarter in a world full of distractions. Named on the Forbes 30 Under 30 list, Olivia has trained over 12,000 marketers and worked with brands like Adobe and monday.com.
About Gaby
Gaby Mendes is a presenter, award-winning entrepreneur, and Co-Founder of Passata – an AI productivity coach built to help people work smarter, not harder. She previously founded Talk Twenties, a media brand and podcast that built a community of 100,000+ and partnered with global brands. With a multifaceted career spanning business, media, and content, Gaby has had to master the art of productivity. This led her to co-create Passata, with the vision of building the perfect tool that slots seamlessly into people’s lives to help them stay focused and achieve their goals. Gaby is also known for her work as a speaker and podcast host, having interviewed some of the UK’s most recognisable names in entertainment, education, and business.
What you’ll learn –
– Structure your pitch around a narrative that engages audiences.
– Elevate your ideas by linking them to growth, results, and real-world value.
– Create ideas that spark curiosity, fuel imagination, and demand attention.
About Leala
Leala is the ultimate ‘marketing millennial gal’ and has worked in social media and creative for over 14 years. Currently a creative director, she’s previously worked as a social media and marketing manager across both the agency and client sides. With clients like Echo Falls, Hooch, and KFC. A long-time pizza addict, she runs a foodie influencer account on the side and has worked with Domino’s and Papa John’s. If she’s not scrolling TikTok, you’ll find her listening to noughties R&B or staring out the window, waiting for her takeaway.
What you’ll learn
– Stories stick. 95% of buyers aren’t shopping right now. Brand storytelling builds memory and trust for when they are.
– Brand beats product. Features speak to logic; stories spark emotion, and emotion drives growth.
– Storytelling grows your market. Strong brand stories bring more people into your funnel and make performance marketing work harder.
– Challenger brands have an edge. A great story can outplay big budgets – especially when you’re mission-driven.
– Start smart. Top tips for leading with storytelling.
About Millie
Millie Allen is the Head of Marketing for B-Corp scale-up, Ocean Bottle. Her background includes global roles in consumer brands Brompton Bicycles, ghd Hair, and Cotswold Outdoor.
Passionate about sustainability and driving business impact, Millie has led high-growth and mature brands looking to scale and disrupt their categories. Experienced in global expansions, Millie specialises in insight-led marketing & brand strategies to support brand growth and customer acquisition.
Millie also acts as a mentor for Girls in Marketing, supporting early and mid-stage marketers as they navigate their professional development and the industry.
The Digital Marketing Growth Programme is for anyone who wants to refresh their current marketing knowledge and learn some new skills too!
Junior marketers (1 – 3 years of experience)
Mid-level marketers (3 – 5 years of experience)
What you’ll learn
– Reverse Engineer Your Content for Results
Great content starts with your goal. In this session, I’ll show you how to reverse engineer your content by working backwards from the action you want someone to take. This is how we stop guessing and start growing.
– Think Personal, Not Private. Make Your Audience Feel Seen
The content that clicks is the content that connects. Learn how to create videos that feel personal — like you’re speaking directly to one person — even when you’re reaching thousands. We’ll unpack what it means to make content that feels like “you read my mind.”
– Why Be Generic When You Could Be Unforgettable?
If your content feels like it could’ve been made by anyone, why would someone choose you? Unique ideas get unique engagement. In this session, we’ll unpack how to tap into your own voice, story, and experiences to create content that only you could post — the kind that stops the scroll and builds trust. Because if they’ve seen it before, they’ll scroll past. But if it’s yours, they’ll stay.
About Kesheba
Kesheba Evans is the founder of MarketHer Club, a content strategy and editing agency a support female personal brands grow with clarity and confidence.
She’s spoken at events like the Pretty Little Marketer and reached over 13 million people across LinkedIn, partnering with brands like SEMRUSH for live content support, and creating for names like Lancôme and Beauty Bay.
Kesheba works with businesses and creators who believe in adding real value — not just chasing numbers — and champions community-led growth through authentic storytelling and strategic content.
Known for her energetic delivery and practical teaching style, Kesheba inspires marketers of all stages to take action, build momentum, and create brands that align with them whilst making a genuine impact.
What you’ll learn
– Stories stick. 95% of buyers aren’t shopping right now. Brand storytelling builds memory and trust for when they are.
– Brand beats product. Features speak to logic; stories spark emotion, and emotion drives growth.
– Storytelling grows your market. Strong brand stories bring more people into your funnel and make performance marketing work harder.
– Challenger brands have an edge. A great story can outplay big budgets – especially when you’re mission-driven.
– Start smart. Top tips for leading with storytelling.
About Millie
Millie Allen is the Head of Marketing for B-Corp scale-up, Ocean Bottle. Her background includes global roles in consumer brands Brompton Bicycles, ghd Hair, and Cotswold Outdoor.
Passionate about sustainability and driving business impact, Millie has led high-growth and mature brands looking to scale and disrupt their categories. Experienced in global expansions, Millie specialises in insight-led marketing & brand strategies to support brand growth and customer acquisition.
Millie also acts as a mentor for Girls in Marketing, supporting early and mid-stage marketers as they navigate their professional development and the industry.
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Contact: [email protected]
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Contact: [email protected]