Digital Marketing Skills Gap Audit
A NEW tool by Girls in Marketing to help marketers understand their skillset and navigate their professional development journey
A NEW tool by Girls in Marketing to help marketers understand their skillset and navigate their professional development journey
From emerging trends and new platforms, to advancements in technology and industry news, the world of marketing never stops turning.
Whether you’re a marketer or leading a marketing team, it’s crucial to continue to stay up to date and continue developing your skillset.Â
That’s why we’ve created our Digital Marketing Skills Gap Audit.
...of people believe that the skill required for their roles has changed completely over the past decade
...of Marketing Week’s Career & Salary 2024 survey say they weren’t offered the chance to upskill to address the skills gap
...of employers estimate that workers’ skills will be disrupted in the next five years due changing expectations
As you already know, digital marketing is always changing, and it essential for you to understand your own skills or your team’s capabilities to stay competitive.Â
Whether you’re an individual marketer or a leader (like a Marketing Manager, Team Leader, Head of Marketing, or Director) our Digital Marketing Skills Audit is here to help.Â
 This tool offers a clear path for personal growth and aids leaders to craft effective professional development plans, ensuring your team excels in the industry!
At Girls in Marketing, we know how difficult it can be for individual marketers and marketing teams to stay up to date with our ever-changing industry.Â
That’s why we’ve created the Digital Marketing Skills Gap Audit, it’s designed to:
Whether you’re an individual marketer or marketing leader, scroll down to find out how the tool can benefit you!
Our Digital Marketing Skills Gap Audit is designed for individual marketers just like you.
With our Digital Marketing Skills Gap Audit you’ll get:
After you sign up, we’ll ask you a series of questions about your skills and professional development.Â
To make the most of the tool and the most personalised and accurate results possible, be honest when answering each question.
The tool is designed to help you highlight your strengths but also where you can further develop your skills, helping to provide a clear path for your professional development.
The world of marketing is always changing and as a marketing leader it’s important to ensure that you’re team continue learning to maintain a competitive edge.
And, our Digital Marketing Skills Gap Audit is designed to help you to do just that.Â
With our Digital Marketing Skills Gap Audit you’ll get:
We’ll ask you a series of questions about your team based on each digital marketing skill. Please be honest throughout to get the most accurate and personalised results.Â
The tool aims to help you further understand your team’s capabilities and provide you with resources and advice to help you help them upskill.
The Girls in Marketing Membership is a learning platform and community for marketers providing accessible and interactive education, with our monthly and annual memberships.
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