Did you know that 68% of online experiences begin with a search engine? So it’s no surprise that more and more businesses want a website that ranks. To do so businesses must develop effective a killer SEO strategy.
SEO is an incredibly important tool for any marketer but it can also be a bit of a minefield… so we’ve created an SEO course jam-packed with actionable resources to make your life easier.
Checklists, spreadsheets, templates – you name it! We’ve covered everything you need to implement a successful SEO strategy.
In this course, you’ll learn how to create and implement an SEO strategy.
Take a look at some of what you’ll cover:
Sign up to become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more.
An SEO strategy is a long-term plan that aims to increase website visibility by helping to improve search engine ranking and boost organic traffic to the website.
Implementing an effective SEO strategy comes with many benefits including increased brand awareness and discoverability, improved website and keyword ranking, rise in valuable content, and higher domain authority.
The 3 key components of SEO are:
It’s essential you understand these as they impact your SEO strategy as a whole.
There are many different metrics you can track to measure the success of your SEO strategy. Every business is different, the key is to establish which metrics are most important for the goals of your strategy and focus on these. For example, you may want to prioritise your organic traffic without conversion or your keyword ranking.
From empowering workshops with industry leaders to casual networking chats with other marketers - we have tons of events for you to attend at your own leisure, but there's no pressure to come to them all as you can watch them back any time!
You'll be welcomed into the close-knit community when you join. From our community channels to our catch up chats, there's a space for everyone in our community. Trust us, you'll love it.
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“I found Girls In Marketing when looking for a support/learning platform that meant I could learn whilst working in our family business as I have no degree in Marketing!
I have gained so much knowledge and confidence thanks to these lovely ladies!
The girls really make you feel like part of their group! 1-1 support is a huge benefit to me along with the easy to follow mini courses, webinars & templates. They have opened the door to a great career path for me!”
Hattie Davenport, Marketing Manager
“Girls in Marketing changed my life.
At the beginning of the year, I was working in hospitality, where I worked long hours and in poor working conditions. I knew I wanted to change, so I applied for the Girls in Marketing internship.
The internship taught me so much and enhanced my employability- I was finally getting interviews. I am now working in Marketing with a 6k increase in salary and a more fulfilling life.
I wouldn’t be where I am without my GiM membership!”
Carla Walters, Marketing Assistant
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