Elevate Your Email Marketing Course

Now LIVE 🚀

An email marketer’s roadmap to driving business growth, revenue and conversions through powerful email marketing.

Become a member to access this course.

Why choose this email marketing course?

Good email marketing should build customer loyalty, resonate with your target audience and drive engagement, but how do you stand out from the crowd?

This course is your end-to-end guide, designed to equip you with the essential knowledge and tools to harness the power of email marketing.

Work your way through 6 comprehensive modules that will guide you through the world of email marketing, and unlock business growth.

If you’re ready to elevate your email marketing campaigns, this is the course you’ve been waiting for.

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How does this email marketing course work?

Become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more.

Use code EMAIL99 at checkout to get your annual membership for £99 per year.

What's does this course cover?

Module 1 - Introduction to email marketing
In module one, we start with the basics with an introduction to email marketing. You’ll understand the role of email beyond a simple mode of communication, appreciating it as a strategic tool for reaching your target audience effectively.
Module 2 - Getting into the inbox: Email Deliverability
In this module, we will equip you with the knowledge and tools to ensure your emails not only get delivered, but teach you why they might go into junk or not land at all.
Module 3 - Developing an Email Marketing Strategy
In this module, we’ll delve into the exciting world of planning your email marketing strategy and the art of distributing your emails.
Module 4 - Optimising your Email Campaigns
In module four, we’ll cover everything you need to know to make your email campaigns not just good, but amazing with optimisation.
Module 5 - Segmentation, Automation and Personalisation of Emails
In this module, we'll dive into the art of automation—how to set it up, when to use it, and the incredible impact it can have on your efficiency.
Module 6 - Analysing and Reporting Your Email Campaigns
In the final module final module of Elevate Your Email Marketing, we’ll dive into analysing and reporting your email campaigns.
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Meet the course co-creator

Beth O’Malley is an Email and CRM Specialist and founder of Astral Digital. She has been reshaping Email Marketing for over a decade.

In 2023 alone, Beth helped brands generate over £3 million in business revenue through Email and CRM Marketing.

Beth is on a mission to educate marketers on the new era of Email Marketing, all while building Astral Digital – your anti-agency, CRM & Marketing partners.

Use code EMAIL99 at checkout to get your annual membership for £99 per year.

beth-o'malley

Email marketing FAQs

It's the act of promoting your product or services to a group of people using email. 

As well as promoting your business and its products or services, email marketing aims to convert potential customers and retain existing ones. 

There are several email types that you can send to your audience like.

You may use a different type of email depending on the purpose of your email and the audience you're sending it to.

Some examples of different types of emails are - 

  • Newsletters
  • Promotional emails
  • Special offer emails
  • Lead nurturing emails

No! Email remains one of the most powerful channels when it comes to marketing. 

The rise of social media and messaging apps might have changed the way businesses communicate, but email is still an effective way to reach and engage with an audience.

There are many benefits to a good email marketing strategy including:

  • Creating personalised content for your audience
  • Building customer loyalty
  • Boosting brand awareness
  • Being an owned media channel
  • Driving engagement

Spotify, Pizza Express, and Bloom & Wild are examples of brands with great email marketing.

Each of these brands send a variety of eye-catching emails that their audience want to engage with. And, they leverage personalisation to get them to click through.

For example, Bloom & Wild have timely automated emails to remind their audience of times they've used their service and around the date of key events like Valentines and Mother's Day. 

What else is included in the Girls in Marketing Membership?

Monthly Events

From empowering workshops with industry leaders to casual networking chats with other marketers - we have tons of events for you to attend at your own leisure, but there's no pressure to come to them all as you can watch them back any time!

Supportive Community

You'll be welcomed into the close-knit community when you join. From our community channels to our catch up chats, there's a space for everyone in our community. Trust us, you'll love it.

Marketing Resources

Looking for marketing and employability templates created and designed by marketing experts? We've got you. Our membership is home to tons of templates, courses and more to help you take your marketing to the next level.

Educational Content

Access webinars, templates and blogs categorised by your favourite area of marketing. Upskill and feel empowered through our exclusive content library.

If you’re ready to elevate your email marketing campaigns, this is the course you’ve been waiting for.

Use code EMAIL99 at checkout to get your annual membership for £99 per year.

NEW Members Email Course now LIVE

Elevate Your Email Marketing

Use code EMAIL99 at checkout to get your annual membership for £99 per year.