Research shows that marketers who integrate AI into their creative workflows are 30% more likely to produce high-performing campaigns. With AI evolving as a powerful tool for inspiration and ideation, now is the time to explore how it can unlock a new era of creativity.
This session is 2nd instalment of a 3 part webinar series with Emma Wharton, focusing on all things AI.
In session 2, you’ll learn how to use AI as a collaborator, enhancing (not replacing) your creative instincts. We’ll explore practical applications of AI tools, share real-world success stories, and discuss how marketers are using AI to take their campaigns to new heights.
Emma sees AI as key to unlocking creativity we hadn’t even dreamed of before, as well as a catalyst for change in the business models of our sector. Before Spark, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI.
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
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