Let’s be honest… email marketing doesn’t exactly have the best reputation.
It’s often seen as boring, overly salesy, or stuck in old “best practice” rules – but is the channel really the problem, or is it how we’re using it?
In this live Q&A, we’re joined by Margaret Ward, Founder of Claddagh Creative, to unpack what’s actually going wrong with email marketing (and how to do it better) From strategy and storytelling to creativity and performance, this session is all about making email feel more human (and more effective).
We’ll talk about why so many brands struggle to get results from email, which habits and assumptions might be holding you back, and how small shifts in thinking can make a big difference.
If your emails feel like an afterthought, a last-minute sales tool, or something you know could be better – this session will help you rethink how email fits into your wider marketing strategy and how to make it work harder for you.
Margaret Ward is the Founder and Email Strategist behind Claddagh Creative, an email marketing agency helping e-commerce brands turn their email list into their most valuable asset. Known for blending bold strategy with creative storytelling, Margaret and her team have worked with brands across fashion, wellness, homeware, and gifting to design high-converting emails that feel human and drive real results.
Alongside her agency work, Margaret also supports founders and marketers through brand strategy consulting and mentoring. She helps them refine their positioning, craft compelling stories, and connect all of their marketing efforts into a clear, cohesive strategy. She also co-runs email marketing and CRM meet-ups across the UK, creating spaces for the industry to connect, learn, and grow together.
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
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