Ever wondered why some influencer campaigns seem to miss the mark? You’re not alone. From mismatched partnerships to vague goals, running a successful influencer campaign can feel like navigating a minefield. But fear not—this session is here to uncover why things sometimes go wrong and, more importantly, how to avoid common pitfalls.
Join us for the Ask the Marketer series, a fresh networking and learning experience for 2025! These sessions go beyond traditional Q&As—they’re an opportunity to connect with like-minded marketers and gain valuable insights from industry experts.
In this session, we’re thrilled to welcome Verity Park, an experienced influencer marketing strategist, to dive into the challenges of running influencer campaigns. Drawing from real-world examples and her own expertise, Verity will break down what works, what doesn’t, and why.
With an audience of over 40,000 influencers and industry professionals, Verity is the founder of tbh, an agency offering 360° management to some of the UK’s leading digital creators. She began her career at Gleam, managing creators like Grace Beverley and Olivia Neill, where she played a key role in launching TALA and securing Olivia’s exclusive podcast deal with Spotify. Verity’s expertise has earned her features in Evening Standard, Vogue Business, and Cosmopolitan, and opportunities to deliver educational workshops for brands such as the BBC and Unilever. In summer 2024, Verity launched Lifting the Lid, her podcast which charted in top 20 UK marketing podcasts.
This isn’t about pointing fingers – it’s about finding ways to work smarter, connect better, and build stronger teams.
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