Most marketing teams say they want to be more innovative. But then every decision has to be “safe”, every idea has to be “proven”, and every campaign has to work first time.
And that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward.
In this Ask the Marketer Q&A, we’re joined by Grace Miller, Head of Failure and Experimentation at FlightStory for Steven Bartlett & The Diary of a CEO, to talk about why the best strategies aren’t built on perfect plans – they’re built on smart failure, fast learning, and the confidence to test what others won’t.
Grace Miller is the Head of Failure and Experimentation for FlightStory, the media company behind Steven Bartlett’s globally renowned podcast, The Diary of a CEO (15 Million subscribers), and also home to We Need To Talk with Paul C Brunson, Begin Again with Davina McCall, Hot Smart Rich with Maggie Sellers Reum and more. With a background in marketing and social media previously in the aviation industry, Grace now focuses on Experimentation and Failure. Grace is a prominent voice in the industry on marketing, experimenting, failing and finding new ways to grow your company and has amassed over 22,000+ followers on LinkedIn. She is your go-to person for experimenting on social media, hearing about new features on platforms and how failure could be your biggest advantage.
If you’ve been relying on best practice, playing it safe, or feeling pressure to get it right every time – this session will help you reframe failure as a strategic advantage, and leave with practical ways to test, learn, and grow with more confidence.
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