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Connecting with Gen-Z on Social Media with Erifili Gounari

29th November, 2023 @ 12:00 pm - 1:00 pm

Understanding the behaviours and characteristics of Gen Z has never been more important. That’s why we’re excited to host this webinar with Erifili, as she dives into why and how we should be connecting with Gen Z’s on social media. 

In this webinar we’ll discuss how we can engage effectively with brands and gain insight in how we market ourselves online. Erifili will also delve into why building a human-led, authentic online community is crucial and how to implement these experiences. You can also expect case studies of brands who are doing this well too. 

Harnessing the power of connecting with Gen Z online and building online communities will really give you the confidence to tackle marketing through generations.

Meet the host:

Erifili Gounari is a 23 year old social media strategist, entrepreneur and public speaker, based in London.

Erifili’s work as Founder and CEO at The Z Link is paving the way in the field of Gen Z marketing, with a specialty in how brands can connect with young consumers in a way that is authentic, human, and community-driven.

For the past years, she’s been working on the social media strategies of many global institutions, brands, and startups, including on the social media strategy of a whole country (Greece!).

Erifili launched The Z Link in 2020 to bridge the gap between brands and Gen Z. Since then, they’ve worked with brands such as Deloitte, the United Nations, Hearst, Everlane, and more. The team includes over 20 Gen Z marketers worldwide, and the community they’ve built to conduct Gen Z market research includes 18,000+ people in over 50 countries.

Erifili is on Forbes 30 Under 30 Europe in the Media/Marketing and Youngest categories, and she regularly provides Gen Z insights and research to leading publications around the world.

Learning outcomes:

  • Understand Gen Z’s unique characteristics and differentiating behaviours
  • Find out how Gen Z engage with brands/marketing content online and what works, what doesnt and examples 
  • Gain insight in how to make marketing more human and authentic, and lead with community first
  • Understand what it means to be community-driven and how to actually implement it and find out what brands are doing it well

Become a member to join this event

Want to join this event? Become a member to join Erifili!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.

Become a member here.


29th November, 2023
12:00 pm - 1:00 pm


Girls in Marketing