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Data Decoded: Transforming Raw Data into Actionable Campaign Insights with Stacey Cooper

6th May @ 12:00 pm - 12:45 pm

We’ve all stared blankly at spreadsheets packed with numbers, wondering what they’re actually trying to tell us. Raw data can feel meaningless without context, but hidden within those numbers are stories just waiting to be discovered—stories that can transform your marketing strategy.

In the 2nd session of 3, Stacey Cooper will help you uncover the narrative behind your data. You’ll learn to identify trends, interpret your metrics confidently, and use these insights to make powerful, informed marketing decisions. Say goodbye to guesswork and hello to strategic clarity as you unlock the real story your data has been waiting to tell.

Meet the host:

Stacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance, blending her expertise in analytics, CRO, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data, improve data quality, and build a culture of continuous improvement through testing and learning.

Learning Outcomes:

  • What data scope is and why it is important
  • An introduction to attribution and channel measurement
  • How to answer questions with data and recommendations for visualisation

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Details

Date:
6th May
Time:
12:00 pm - 12:45 pm
Event Category:

Organizer

Girls in Marketing