Ever felt like your campaigns are running blind, leaving you guessing about what’s really working? You’re not alone. In a world full of metrics and dashboards, knowing exactly where to start can feel overwhelming. But it doesn’t have to be.
Over the next 3 months, we’re creating a safe space to explore data with confidence. Alongside Stacey Cooper, we’ll cut through the overwhelm of dashboards and spreadsheets, focusing instead on practical strategies to transform your data into powerful insights and meaningful results.
In this first session, Stacey Cooper will demystify the essentials of marketing measurement, clarifying precisely what you should track and why it matters. She’ll guide you step-by-step in setting up reliable data frameworks, choosing meaningful metrics, and ensuring every marketing decision you make is grounded in accurate, actionable insights. Leave uncertainty behind and build the confidence you need for smarter strategies and stronger results.
Stacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance, blending her expertise in analytics, CRO, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data, improve data quality, and build a culture of continuous improvement through testing and learning.
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Sign up to Socialtainment to receive marketing goodness straight to your inbox every other Monday 
