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Do You REALLY Know Your Audience with Anyaa Coutts

24th July @ 12:00 pm - 1:00 pm

You know that feeling when your marketing activity doesn’t get the engagement you expect after HOURS of crafting what seems like the perfect message?? 

There’s a 90% chance it could be something to do with how well you REALLY know your audience…

Join Anyaa, a seasoned marketer for an interactive and inspiring session, where  you’ll discover how to truly understand your ideal customer, beyond demographics. From classic research methods to A/B testing, Anyaa will equip you with practical tools to  learn everything you need to know about who you’re speaking to. Don’t leave empty handed… Anyaa will provide practical takeaways you can use immediately to start uncovering the secrets of your audience.

Don’t miss this opportunity learn that knowing your audience like the back of your hand unlocks success!

Meet the host:

Anyaa Coutts – 

Anyaa brings over six years of marketing perspective to the table, with experience within a variety of industries including tech, travel, healthcare and education! Since embarking on her career, she’s been conquering B2B, B2C, and B2B2C marketing, from crafting engaging content to managing brand and product campaigns.  Anyaa’s passion lies within helping brands skyrocket their visibility and reach their full potential. She embodies a strategic mindset with a proven record of success. Aside from her professional life, Anyaa is a passionate citizen of the world, having called home to six different countries! Through her well-travelled background, Anyaa has developed a deep appreciation for diverse cultures – and most importantly, a love for food from all over the world (bonus points for Italian and Mediterranean!)  Anyaa has also ignited a passion for mental health awareness, being a qualified Mental Health First Aider, and empowering individuals from all backgrounds to thrive in the professional world. 

Learning outcomes:

  • Understand the 3 powerful audience research techniques
  • Learn the “why” behind audience knowledge
  • Leave with actionable tips

Become a member to join this event

Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.

Become a member here.


24th July
12:00 pm - 1:00 pm


Girls in Marketing