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Harnessing Social Currency for Effective Content Marketing with Maddy Barber

24th April @ 12:00 pm - 1:00 pm

According to Ofcom, ‘approximately 60% of adults in the UK use social media, messaging, video sharing and live-streaming services’. And there’s money to be made when it comes to a brand’s followers, likes, comments, shares and views. 

Social currency is “influence currency.” Are you interested in knowing how you can elevate your brand’s potential and embrace the power of social currency?

Join Maddy Barber, as she explains what social currency is, how it works, how to harness social currency in content marketing, the impact marketing reach and buying decisions has and discover some truly exceptional tips on how to start creating more currency when it comes to socials!

Are you worried about having a tight budget? She’ll discuss how to get the most out of your social currency with a lower budget.

Don’t miss this opportunity to work with your brand’s budget to improve your social strategy and get social currency-clever.

Meet the host:

Maddy Barber – Content Marketing Manager 

Maddy is a brand and content marketer, with over 6 years of experience across in-house and agency marketing and PR. Having crafted creative content for countless industries – from business tech to healthcare – she knows a thing or two about what gets people engaged. Her experience includes multi-channel content, brand storytelling, mentoring junior marketers and thought leadership.

Learning outcomes:

  • Understand the concept of social currency and how this impacts marketing reach and buying decisions
  • Discover how social currency works with clear examples.
  • Discover how to harness social currency in content marketing to engage buyers, influencers and journalists.
  • Gain practical tips on how to start creating more social currency (particularly when budgets are tight!)
  • Learn some key rules when it comes to harnessing your brand’s social currency

Become a member to join this event

Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.

Become a member here.


24th April
12:00 pm - 1:00 pm


Girls in Marketing