Join us for another episode of our Inside the Campaign series, as Trudi Harris Dubon, Head of Agency Marketing + Impact at Forsman & Bodonfors (ex CPB London), discusses the remarkable IWD 2022 campaign that left the nation questioning our unconscious bias.
Remember the many posters lining our streets and the tube reading “is it a woman?”. Most of us agree on equal rights for all genders, but CPB challenged our unconscious bias in this campaign.
In the Inside the Campaign series we dive deep into the process of creating a standout marketing campaign, from the initial concept to the final execution. Our goal is to uncover the insights, challenges, and successes experienced along the way, offering a unique perspective on what it takes to create a standout campaign. Don’t miss this opportunity to hear more from Trudi about what caused this campaign to have over 4.7m impressions and 250K+ engagement on social media.
Trudi Harris Dubon works with the dynamic team at Forsman & Bodenfors (previously CPB London) to create compelling campaigns that contribute to growth, enhance our agency brand reputation and also do a little good in the world. With over 20 years’ experience in the advertising industry, her expertise spans digital marketing, content creation, thought leadership, and media relations. She has secured coverage for campaigns and clients, and given interviews herself, on the likes of BBC, CNN, Sky and in the New York Times, The Guardian, Creative Review, Fast Company, Time, Wall St Journal, Bloomberg and many more.
This webinar is open to the public.
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