Using the art of storytelling through your marketing content is one of the best ways to connect your brand to your audience. But where do you start? What if you could nail your storytelling through various channels, making the process consistent, authentic and fun.Â
Join Erika McPeek, Associate Director of Communications and Branding, as she hosts this webinar on mastering cross-channel storytelling through content, taking you through the process start to finish, leaving you ready and confident on your brand’s storytelling! She’ll explain the 3 core steps to nailing your content plan. Starting ways to understand your brand and know your target audience, then the 3 building blocks of cross-channel storytelling and finally, putting it together and measuring your success.
This webinar is perfect if you’re ready to level up and master your cross channel storytelling skills through content.
Erica McPeek, Associate Director of Communications and Branding, at Transformations Care Network With a career steeped in mental health and an ever-present drive to make a difference, Erica navigates the multifaceted world of mental health marketing with a strategic mindset and a creative touch that brings ideas to life. Currently serving as the Associate Director of Communications and Branding, Erica brings a wealth of experience to the table as she guides her team with an orientation towards servant leadership. Having spent her professional career exclusively in mental health settings varying from community crisis centers to the inpatient psychiatric setting, Erica now leads the communications and marketing strategy for a national outpatient mental health network supporting five brands and over 50 clinical locations. With work spanning broad audiences and channels, Erica’s expertise in internal communications, creative problem-solving, content strategy, and process optimization ensures that every message isn’t just heard but truly resonates.
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