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Maximising Influencer Partnerships with a Focus on Diversity and Inclusion with Jessica Debrah

17th September @ 12:00 pm - 1:00 pm

According to Digital Marketing Institute, 49% of consumers depend on influencer recommendations and 69% of consumers trust what influencers say and recommend. This is why introducing influencer marketing into your strategy can transform the success of your campaigns.

Join us for a webinar on how to maximise influencer partnerships with Jessica Debrah. We’re excited to delve more into how important it is to have diversity and inclusivity in our marketing strategies and how to implement this when creating campaigns. 

Discover strategies for identifying the right influencers who align with your brand values and those who will effectively reach your target audience. We’re excited to find out Jessica’s tips on how to build authentic, genuine connections with influencers to ensure these relationships are long-lasting and mutually beneficial. 

Don’t miss this opportunity to level up your knowledge on influencer partnerships.

Meet the host:

Jessica Debrah is an Influencer Director and Content Creator with 13 years of dynamic experience in both agency and in-house settings. Her passion lies in influencer marketing and content creation, especially in UGC content collaborations within creative and digital niches. Jessica has a proven track record of developing and executing impactful social and digital campaigns, crafting strategic social and influencer plans, and driving community growth across social media platforms through both organic and paid methods.Throughout my career, she’s had the privilege of working with top-tier companies like WPP, Fiat Chrysler Group, Unilever, Heathrow, CIROC, and Expedia. Beyond my corporate achievements,she is also a recognised fashion and beauty influencer on Instagram and TikTok (@hiitsjessd) and currently channelling her creativity into UGC and content creation for brands, further cementing my role as a key player in the digital marketing sphere.

Learning outcomes:

  • Learn about the importance of having diversity and inclusion in influencer marketing and how to implement in your strategies 
  • Discover strategies for identifying the right influencers who align with your brand values 
  • Understand how to build genuine connections with influencers that will last and be mutually beneficial

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Details

Date:
17th September
Time:
12:00 pm - 1:00 pm

Organizer

Girls in Marketing