AI is reshaping marketing, but it also brings big questions about ethics and intellectual property. From maintaining transparency with your audience to protecting your creative work, we’ll cover everything you need to use AI confidently and ethically in your career.
This session is final instalment of a 3 part webinar series with Emma Wharton, focusing on all things AI.
In session 3, we’ll dive into the ethical implications of using AI in marketing, backed by the latest research and real-world examples. You’ll gain practical tips for staying transparent with your audience, protecting intellectual property, and balancing innovation with responsibility.
Emma sees AI as key to unlocking creativity we hadn’t even dreamed of before, as well as a catalyst for change in the business models of our sector. Before Spark, Emma spent her career focussed on the future of work – from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up. Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules, where they first started using generative AI in creative and business processes. She’s now powers operations at Spark’s, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI.
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