Imagine this, you’ve spent weeks on your marketing campaign only for your reader to finish reading, close the tab and not know what to do next. CTAs, or call-to-actions, are an essential part of marketing. Their role is to tell your audience exactly what you’d like them to do!
CTAs need to be clear, actionable asks that guide your audience to where they need to go next… Whether that be making a purchase, connecting with your social platform, visiting your website, listening to your podcast and the list goes on!
Join Olivia in this short, information-packed session as she discusses how to optimise your email marketing CTA’s. Discover ways to make your email campaigns stand out from your competitors. Olivia will also share some secret tips on best practices and what not to do when it comes to writing your email marketing CTAs.
In the second half of the session, you’ll have the opportunity to put your learnings into practice with an in-workshop exercise. An email marketing prompt will be shared with 30 minutes of dedicated focus time.
Don’t miss this opportunity to become confident in writing stand-out CTAs for your email marketing campaigns.
Olivia Hanlon is the award-winning Founder and CEO of Girls in Marketing. Olivia is also a public speaker, podcast host, presenter, and mentor. She’s spoken at various events such as Global Marketing Day by SEMRush, SocialNorth, Sheffield DM and more. Recently, she was named in the Northern Power Women Future List of 2023.
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