The TikTok & UGC Revolution with Lydia Baldwin

According to Meetanshi, 93% of marketers believe that user-generated content is trusted more than the content created by brands.

The rise in user-generated content (UGC) and TikTok in the last few years has been phenomenal which is why we’re really excited for TikTok specialist and Content Creator, Lydia Baldwin, to join us for this webinar. 

We’ll be doing a deep-dive into why UGC is on the rise, what exactly it is, and how to implement this style of content into your marketing strategy. We’ll also look at how you can create great TikTok content (including if paid or organic is the way to go for your brand.)

As marketers, we’re constantly seeing changes in how platforms perform and figuring out ways to keep on top of the every-changing social landscape. So get ready to jump on this webinar with Lydia, to learn how to keep up with TikTok trends and find out why UGC is the future. 

Meet the host:

Lydia Baldwin is a Freelance TikTok Specialist & Content Creator. With a Master’s degree in Content Creation, over 8 years of video content experience and 3 years of experience on the TikTok platform, Lydia is well versed in all aspects of video creation. 

She has experience and skills in the following; TikTok Presenting, UGC Content Creation, TikTok Talent Management/Scouting, TikTok Strategy, TikTok Live Streaming, TikTok Creation, TikTok account management. 

Learning outcomes:

• What is UGC
• The rise of UGC
• Why influencer marketing is OUT
• TikTok: Paid vs Organic
• Creating a good TikTok
• How TikTok benefits a brand/business as well as your personal marketing portfolio
• How to get into the UGC/TikTok industry if you’re an aspiring creator
  

Become a member to join this event

Want to join this event? Become a member to join Lydia!  We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.

Become a member here.