Ever noticed no one logs onto social media to see ads? Shocker. So how exactly do you create content that people don’t instantly scroll past (or worse, actively despise)? Join us for an insightful (and no doubt hilarious!) session with John Thornton, the creative mind behind SURREAL cereal’s standout marketing.
John believes that the secret to content that doesn’t suck boils down to three golden ingredients: Attention, Reactions and Message. And, perhaps most importantly, recognising that calamities are just opportunities in disguise. Learn how to embrace when things go spectacularly wrong and turn those disasters into your next big hit.
John Thornton gets paid to write silly things on the internet. Currently crafting comedy gold at SURREAL cereal (please ignore any typos you find), he’s also brought his signature wit to innocent smoothies, Secret Cinema, Oxfam, and somehow, even the United Nations. Career highlights include ironing Duncan from Blue’s shirt, getting paid to binge-watch Bake Off, and earning himself a LinkedIn ban from innocent smoothies.
With nine years in social under his belt, you’d expect John to be brimming with sophisticated strategies for viral success. Unfortunately, his most reliable advice still boils down to “use Comic Sans” or “post dog pics.” Oh well. Come along anyway – it’ll be fun, informative, and possibly chaotic.
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
Sign up to Socialtainment to receive marketing goodness straight to your inbox every other Monday 
