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Using Marketing Data to Deliver Great Results with Alicia Murphy

12th June @ 12:00 pm - 1:00 pm

So you’ve put in the hours researching your target audience and planned some creative marketing campaigns but how can we make them better next time? It’s all about the data. Testing and analysing your data will improve your campaigns time and time again. 

Measuring and tracking your KPIs as well as A/B testing and making ongoing improvements is the backbone of your success when it comes to content marketing success so make sure you’ve got lots of notebook space for all of the notes you’ll be taking in this webinar. 

Get ready to join Alicia Murphy as she talks us through the most important aspect of your content marketing strategy…. DATA. It’s time to learn about measuring and refining your content strategy and how to use marketing data to deliver great results.

Don’t miss this opportunity to understand what good data looks like, how to track and measure your findings and learn how to create better content using your newly discovered data.

Meet the host:

Alicia Murphy – Content, Social & Influencer Specialist
Since graduating with a degree in Fashion Communication, she has spent the last 10 years working both in-house and agency side in marketing before setting up her freelance business in 2021. She now specialises in helping businesses improve their content and social media marketing with content that feels authentic and genuine to both them and their audiences.

Learning outcomes:

  • Understand what are good metrics to track when it comes to content 
  • Learn how to choose the right KPIs for your campaign and how to track them
  • Find out what is A/B testing and how to use it
  • Learn how to monitor KPIs over time to inform future strategy

Become a member to join this event

Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.

Become a member here.


12th June
12:00 pm - 1:00 pm


Girls in Marketing