Lots of businesses dream of being known as “the fun brand,” but putting that into practice can feel risky. What if it seems unprofessional? What if your playful tone backfires and your audience sees you as more corporate cringe than approachable and human?
In this talk, Gina will dive into the world of fun copywriting – what works, what doesn’t, and how to strike the perfect balance. Learn how to develop and sustain a brand voice that’s authentically fun, helps you connect with your audience, and delivers results without losing sight of your goals.
Gina is the founder of Hoot Copy, a brand tone of voice consultancy and copywriting business, specialising in helping brands harness the power of fun, humour and authenticity in a way that connects with their target audience. Gina does this by working with businesses to nail down exactly what their definition of fun is, and then strategise how this should be implemented through their copy across different touchpoints. Hoot Copy was created because Gina was fed up. Fed up with cringing at badly executed attempts at “fun” copywriting. Through Hoot Copy, Gina knew that she could harness her understanding of language, people, and humour to help brands create genuine points of connection, rather than cringe-infused moments of ‘ick’ that just further alienate businesses from their customers.
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