Freelancing for Marketers Course

For aspiring and early-stage freelance marketers

This course is not included in the Girls in Marketing Membership.

Are you ready to go freelance?

Have you been thinking about taking the leap and setting yourself up as a freelance marketer, but you just don’t know where to start?

Freelance marketing gives you the freedom to work on your terms, choose your clients and grow a business that fits your lifestyle.

But getting started can definitely be overwhelming. We’ve been there and, trust us, we get it!

Whether you’re new to freelancing or trying to turn a side hustle into a full-time career, through this course you’ll gain the skills, strategies and confidence to thrive.

Freelancing for Marketers Course by Girls in Marketing

Why choose the freelancing for marketers course?

Are you ready to start but struggling to know where to start?

How do you price your services?

How do you actually find clients?

How do you manage your time and freelance projects effectively?

How do you maintain a healthy flow of inbound leads while balancing existing clients?

This course is designed and delivered by freelance marketers who truly understand what it takes to start and scale a successful freelancing career.

They’ve been there, got the t-shirt, and now they’re sharing all their wisdom and learnings with you to help you thrive as a freelance marketer.

By the end of the course you’ll feel confident taking on the freelance marketing world.

By purchasing this course, you'll get access to:

Who is the course for?

If you’re an ambitious aspiring or early-stage freelance marketer who wants to gain the knowledge, tools, and confidence to build a sustainable, profitable freelance business, this is the course for you.

Course Modules

In the 6 modules of this course, you’ll gain practical advice, templates, and most importantly the confidence, to help you build a sustainable freelance marketing career.

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In Module 1, we’ll start with a reality check on freelancing, followed by a deep dive into choosing your niche based on your strengths, interests, and market demand.

You’ll also learn how to set up your business from a legal and financial perspective — without the overwhelm — and we’ll wrap things up by talking about mindset. Imposter syndrome is incredibly common, especially at the beginning.

This module will help you shift your mindset and build belief in your value as a freelance marketer.

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Let’s be honest – finding clients can feel like the hardest part of freelancing. But it doesn’t have to be.

In this module, we dive into one of the most important parts of freelancing – finding clients and getting your name out there.

You’ll learn how to write a strong elevator pitch, optimise your LinkedIn profile to showcase your skills, and create outreach messages that actually get responses.

You’ll also explore different platforms you can use to find work, like freelance marketplaces, and build a strategy for generating referrals and word-of-mouth opportunities.

We’ll help you build a solid client acquisition plan that you can start using straight away!

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‘How do I price my services?’ is by far our most frequently asked question!

And don’t worry, we get it!

Talking about money can feel uncomfortable – especially when you’re just starting out. But setting the right prices is one of the most empowering things you can do as a freelancer.

That’s why we’ve covered everything you need to know in this module! We’ll look at the different pricing models you can use, how to calculate your minimum viable rate, and how to avoid undercharging for your time and expertise.

You’ll also learn how to package your services clearly and professionally, making it easier for clients to understand your value.

After working through this module, you’ll feel more confident setting your rates, having pricing conversations, and building service packages that work for both you and your clients.

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This module is all about what happens after the pitch: onboarding, communication, and project management.

You’ll learn how to create simple, effective systems for working with clients — including contracts, welcome packs, and onboarding checklists.

You’ll also learn how to manage timelines, handle feedback, and protect your boundaries (because yes, scope creep is real).

This module will give you the tools to run smooth, professional client experiences without burning out.

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In module 5 we’ll cover how to build your personal brand online, create content that attracts your ideal clients, and use platforms like LinkedIn, social media, and even your own website to showcase your skills.

We’ll also look at how to build a portfolio and collect testimonials that prove your value.

If you’re feeling unsure about how to build your personal brand and market yourself as a freelancer, this part of the course will give you a clear plan for showing up online in a way that builds credibility and brings the right clients your way!

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In this final module, we’ll explore how to raise your rates, retain clients, introduce upsells, and streamline your processes using automation and simple systems.

We’ll also help you build a scaling plan that fits your goals and lifestyle — whether you want to go part-time, full-time, or even build a team one day.

By the end of this module, and the Freelancing for Marketers Course, you’ll have the confidence to grow your business in a way that feels sustainable and aligned with your vision.

Meet the Course Creators

Gina Buckle

Gina Buckle

Gina is the founder of Hoot Copy, a copywriting and brand tone of voice consultancy that focuses on using humour and fun.

Gina works with brands and agencies to develop genuinely fun (and cringe-free) brand voices that are easy to maintain, connect with audiences, and feel authentic to businesses.

Crystal Nyarko Asiedu

Crystal is a marketing strategist, brand storyteller, and the founder of Clear Narrative Media – a consultancy that helps Founders, Creatives, and Organisations turn their message into movements.

With over eight years of experience across industries including charity, media, property, health, and e-commerce, Crystal has worked with a wide range of brands to build digital visibility, drive real impact, and foster authentic engagement. 

Olivia Hanlon

Olivia is an entrepreneur, public speaker, and Founder of Girls in Marketing – a global education platform empowering over 300,000 marketers.

She’s also the CMO and Co-Founder of Passata, an AI productivity coach helping people work smarter in a world full of distractions. Named on the Forbes 30 Under 30 list, Olivia has trained over 12,000 marketers and worked with brands like Adobe and monday.com.

Freelancing for
Marketers Course

£ 199 (Incl. VAT)
  • Work through the course at your own pace, in your own time and prepare yourself to take the next exciting step in your career
  • 6 expert-led modules created by top industry professionals who know what it takes to build a successful freelance marketing career
  • Practical, real-world advice that will give you the confidence to take the leap into freelance marketing
  • Useful, practical templates to help you get started and save you time and effort
  • From self-assessment and finding your niche to attracting clients, setting your rates and managing your finances, build a strategy that works for you!

Course FAQs

The Freelancing for Marketers course is entirely self-paced so you can complete it whenever you like.

Depending on your current circumstances, you may be eager to launch your freelancing career so complete it in a few days or if you're not in a rush, you can spread it out across a few months - the choice is yours!

The price of the course is £199 (inclusive of VAT).

The Freelancing for Marketers course is for aspiring or early-stage freelance marketer who want to gain the knowledge, tools, and confidence to build a sustainable, profitable freelance business.

You will probably fall into one of the following categories:

Aspiring freelancer – You want to transition into freelancing but don’t know where to start.

Early-stage freelancer – You have started freelancing but you're struggle with pricing, finding clients, or managing projects.

Side hustler – You're currently balancing freelancing with a full-time job and want to turn it into a sustainable business.

This course will be beneficial for anyone looking to start a successful freelance marketing career!

Our name reflects the mission we’re on to equalise gender seniority and help women to upskill because there is a particular need for more women in leadership roles.

However, all marketers are welcome to complete the course, and we pride ourselves on being an incredibly inclusive and safe space for all.

This course is designed and delivered by freelance marketers who truly understand what it takes to start and scale a successful freelancing career. 

The course consists of 6 detailed modules. Each module builds on the last to create a seamless and engaging learning experience and you will receive a certificate when you complete the course.

The course will take you through the most important (and often most daunting) stages of going freelance including understanding and deciding your niche, attracting and retaining clients, pricing your services and managing your finances, marketing yourself as a freelancer and so much more!

Finding work as a freelancer can feel like a minefield.

The Freelancing for Marketers course breaks down the steps you need to take to not only attract clients, but attract the right clients for you!

From crafting your elevator pitch and building outreach strategies to the best places to market yourself and find opportunities, you'll feel confident finding freelance work after completing this course!

If you are only interested in the standalone course, there are no specific intake dates for this course. As it is a self-paced course you can start it whenever you like and take as long as you need to work through it.

After you complete the course you'll be equipped with confidence and ready to apply your knowledge to building your freelance marketing career.

If you want to continue your learning journey with Girls in Marketing, you could join the Girls in Marketing Membership for access to webinars, courses and templates on a wide range of marketing topics and become part of the supportive members community.

If you're ready to take your freelance marketing career seriously, let's get started!

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