Whether you’re just starting out or looking to level up your skills, this marketing foundations course will give you the tools, knowledge, and strategic insights to thrive in the ever-evolving marketing industry.
Learn from industry experts and gain the confidence to create impactful campaigns, build strong marketing strategies, and take your career to the next level.
This isn’t your usual digital marketing course.
We know marketers and we know the industry.
We know what early career marketers need to help them take the next steps in their career and we’ve tailored this course to equip you with the knowledge to do just that.
Through engaging lessons and hands-on exercises, you’ll learn key concepts like branding, SEO, and campaign management, while gaining the confidence to create impactful strategies.
By the end, you’ll be ready to launch and advance your marketing career with the knowledge and skills to make your mark in the industry.
This course is designed to equip junior and aspiring marketers with the foundational principles and practical skills needed to succeed in marketing.
With dedicated modules focused on getting hired in marketing and thriving in your first marketing job, we’ve covered everything you need to excel in the early stages of your career.
In the 8 modules of this course, you’ll cover fundamental marketing concepts, explore digital channels, and discover how to progress in your marketing career.
What you’ll learn
– The importance of structure – how what you say and when can impact the engagement of your readers.
– Language usage (how to sound like a human) – using words and phrases that actually connect.
– Developing & using your tone of voice – the foundations for building a unique identity for how you communicate as a brand.
About Gina
Gina is the founder of Hoot Copy, a copywriting and brand tone of voice consultancy that focuses on using humour and fun. Gina works with brands and agencies to develop genuinely fun (and cringe-free) brand voices that are easy to maintain, connect with audiences, and feel authentic to businesses.
What you’ll learn
About Amy
Amy is Head of Marketing at Girls in Marketing and co-host of of The Girls in Marketing Podcast.
With over 8 years of marketing and communications experience working in-house for B2B organisations, the higher education sector and startups, her expertise is in organic marketing with a focus on marketing strategy, brand building and campaigns.
Amy also has a love for skill-sharing and mentorship and has trained over 8,000+ professional and aspiring marketers through digital marketing programmes and webinars.
What you’ll learn
– How to build a focus-first work environment even when everything’s pulling your attention. Discover practical ways to design your day, space, and tools so that staying focused becomes your default, not a battle.
– The neuroscience of distraction (and what marketers can actually do about it). Understand how your brain works in a world full of pings, posts, and priorities and how to work with it instead of against it.
– Simple but powerful productivity strategies for marketers
About Olivia
Olivia Hanlon is an entrepreneur, public speaker, and Founder of Girls in Marketing – a global education platform empowering over 300,000 marketers. She’s also the CMO and Co-Founder of Passata, an AI productivity coach helping people work smarter in a world full of distractions. Named on the Forbes 30 Under 30 list, Olivia has trained over 12,000 marketers and worked with brands like Adobe and monday.com.
About Gaby
Gaby Mendes is a presenter, award-winning entrepreneur, and Co-Founder of Passata – an AI productivity coach built to help people work smarter, not harder. She previously founded Talk Twenties, a media brand and podcast that built a community of 100,000+ and partnered with global brands. With a multifaceted career spanning business, media, and content, Gaby has had to master the art of productivity. This led her to co-create Passata, with the vision of building the perfect tool that slots seamlessly into people’s lives to help them stay focused and achieve their goals. Gaby is also known for her work as a speaker and podcast host, having interviewed some of the UK’s most recognisable names in entertainment, education, and business.
What you’ll learn
– The importance of structure – how what you say and when can impact the engagement of your readers.
– Language usage (how to sound like a human) – using words and phrases that actually connect.
– Developing & using your tone of voice – the foundations for building a unique identity for how you communicate as a brand.
About Gina
Gina is the founder of Hoot Copy, a copywriting and brand tone of voice consultancy that focuses on using humour and fun. Gina works with brands and agencies to develop genuinely fun (and cringe-free) brand voices that are easy to maintain, connect with audiences, and feel authentic to businesses.
Veronica Wood Querales, is a marketing consultant and marketing mentor. She has worked in marketing for 16 years, including running her own business, Into The Woods Marketing, for 4 years.
Veronica is predominantly a B2B marketer working with companies in regulated sectors and professional services.
With experience working with technical industries, tight budgets and limited resources over the years, Veronica is an expert in developing marketing plans that get results and bring complex products to life.
Veronica is passionate about sharing her knowledge and learnings from the 100+ companies she has worked with to support the next generation of marketers.
Nia Patel is a Social Media Executive and a LinkedIn creator and founder of Marketers In Progress, the Instagram community for young and ambitious marketers and creators.
Nia’s expertise is in personal branding, career development and organic social media. She started building her personal brand in January 2022 and since then, she has amassed 2 years of personal branding and social media marketing experience, built a community of over 18,000 across LinkedIn and Instagram and become a LinkedIn Top Voice in Social Media and Creative Strategy.
Olivia Hanlon is the Forbes 30 Under 30, multi-award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers, empowering women to build a career they love.
Olivia has over 7 years of digital marketing experience working in-house and as a freelancer for international clients with expertise in organic marketing, focusing on SEO, Content Marketing and eCommerce.
Olivia is also a public speaker, startup marketing advisor, podcast host, presenter, and mentor. She has spoken at various events such as the B2B Marketing Expo, Global Marketing Day by SEMRush, SocialNorth, Sheffield DM and more. In 2024, she was named in the prestigious Forbes 30 Under 30 list in the Media and Marketing Category for Europe.
Amy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations, the higher education sector and startups.
Her expertise is in organic marketing with a focus on marketing strategy, brand building and campaigns. She is also a marketing mentor and podcast co-host.
Amy has trained over 8,000+ professional and aspiring marketers with a love for skills-sharing and mentorship.
The course is entirely self-paced so you can complete it whenever you like. Whether you prefer to complete it in a few days or across a whole month, the choice is yours!
The price of the course is £199 (inclusive of VAT).
This course is designed empower junior and aspiring marketers with foundational knowledge, practical skills, and strategic insights, transforming them into capable and confident marketers ready to make their mark in the industry.
This course will be beneficial for anyone looking develop in their marketing career.
Our name reflects the mission we’re on to equalise gender seniority and help women to upskill because there is a particular need for more women in leadership roles.
However, all marketers are welcome to complete the course, and we pride ourselves on being an incredibly inclusive and safe space for all.
The course consists of 8 detailed modules. Each module builds on the last to create a seamless and engaging learning experience and you will receive a certificate when you complete the course.
The course will give you the tools to:
The course is self-paced and delivered virtually so you can watch videos, read guides and complete modules whenever you like.
The course is also accompanied by a workbook so you can apply your knowledge and skills as you work through the course.
With quizzes to test your knowledge and real-world examples, there are plenty of opportunities to practise your new skills.
There are no specific intake dates for this course. As it is a self-paced course you can start it whenever you like and take as long as you need to work through it.
After you complete the course you'll be ready to apply your knowledge to your marketing role and take the next steps in your career.
If you want to continue your learning journey with Girls in Marketing, you could join the Girls in Marketing Membership for access to webinars, courses and templates on a wide range of marketing topics and become part of the members community.
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